Mladen C.

As a performance creative specialist with 9+ years in design and 3+ years in performance marketing, I produce video & static ads engineered to stop the scroll and drive installs - tested by CTR, IPM, and ROAS, and backed by ASO so the users I bring actually convert. Design that's measured, not just admired. I bridge organic growth (ASO) and paid acquisition (UA), combining player psychology, performance data, and strong visuals to maximize visibility, conversion rate, and downloads. WHAT I DO App Store Optimization (ASO) - Keyword research and metadata optimization for the App Store and Google Play - Conversion Rate Optimization (CRO) and A/B testing of store listings - Creative design of storefront assets: app icons, screenshots, feature graphics, and app preview videos - Hands-on in App Store Connect and Google Play Console - Localization of store creatives for global markets User Acquisition (UA) Creatives - High-performing video and static ads for Meta (Facebook/Instagram), Google Ads, TikTok, Unity Ads, AppLovin, IronSource, Mintegral, and Apple Search Ads (ASA) - Hook-driven concepts built around audience motivation and tested by CTR, IPM, and ROAS - Motion design and editing across 9:16, 16:9, and 1:1 formats with full network safe-zone compliance - Competitor and Ad Library research to find winning angles, then iterate on winners and cut losers Creative Strategy & Testing - Creative briefs built around clear, strategic hypotheses - Structured creative testing and performance analysis - why a creative worked, why it failed, and what to test next - Turning customer insights and player psychology into concepts that convert Branding & Visual Identity - Logos and full brand identity systems - Esports apparel and jersey/kit design - Livestream and Twitch overlays, plus social media layouts for teams and studios TOOLS - Adobe Photoshop, Illustrator, After Effects, and Premiere Pro - Figma - GenAI tools - SensorTower - AppsFlyer WHO I WORK WITH & RESULTS I've produced creatives and managed ASO for studios like Battle Creek Games, GamoVation, Voodoo, Applica Agency, across casual, hybrid-casual, and puzzle titles, but not limited to mobile apps. Highlights include scaling marketing ad spend to 6 figures, hitting ~18% CTR on UA video creatives, and crafting designs for 250+ clients across multiple industries. HOW I WORK I work on a B2B basis and I'm comfortable starting part-time and flexible before scaling into an ongoing engagement. I'm also happy to begin with a paid test task so we can confirm we're aligned before committing to bigger work. Whether you're rebranding, launching a new title, or scaling a game or app globally, I bring creativity backed by performance. Send me your store listing or game link and I'll point out a few quick wins I'd test first.