Theunis S.

When your customers ask **ChatGPT, Gemini, Perplexity or Google AI** which company, product or service they should choose, your competitors may already be shaping the answer. I help established brands improve their visibility, citations and recommendations across AI Search, AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) and organic search. 🎯 **The objective isn't simply more AI mentions.** **It's turning AI visibility into commercial growth.** I bring **15+ years of digital growth experience** across SEO, CRO, PPC, analytics, experimentation, customer research, PR and strategy — and now specialise in understanding how brands are **discovered, understood, cited, compared and recommended by AI systems.** --- ## 🚀 WHAT I CAN HELP YOU WITH 🔎 **AI Visibility / AEO / GEO Audits** Benchmark your visibility across ChatGPT, Gemini, Perplexity and Google AI. ⚔️ **AI Search Competitive Analysis** Identify which competitors AI recommends for commercially important customer questions — and why. 🗺️ **AEO / GEO Strategy & Roadmaps** Prioritise the technical, content, entity, authority and citation improvements required to increase AI visibility. 💬 **Prompt & Customer Question Research** Identify the questions customers ask during discovery, research, comparison and purchase. 🔗 **AI Citation & Source Analysis** Understand which sources, citations and signals influence AI answers and recommendations in your category. 🧠 **Content & Semantic Optimisation** Improve search intent, entities, terminology, topic coverage, content clusters and answer structures. ⚙️ **Technical AI Search / SEO** Assess crawlability, indexation, JavaScript rendering, structured data, schema, internal linking and AI crawler accessibility. 📊 **AI Visibility Measurement** Track **Mention Share, Recommendation Share, Citation Share, First-Choice Share and Top-Three Inclusion** across controlled prompt cohorts. 📈 **Organic Growth & CRO** Connect increased AI and organic visibility to qualified traffic, leads, trials, subscriptions and revenue. --- ## 🧭 MY 5-LAYER AI SEARCH APPROACH I diagnose AI-search performance across five distinct layers: **1️⃣ DISCOVERY — Can AI/search systems find you?** Retrieval, crawling, indexation and accessibility. **2️⃣ INTERPRETATION — Do they understand you?** Your brand, products, services, expertise, entities and topical relevance. **3️⃣ VALIDATION — Do they have enough evidence to trust you?** Authority, citations, external sources, reviews and corroborating evidence. **4️⃣ INTEGRATION — Are the right connections being made?** Your brand's relationship with relevant topics, entities, sources and the wider information ecosystem. **5️⃣ RECOMMENDATION — Do you make the shortlist?** When customers ask AI what they should choose, are you cited, compared and recommended? This allows me to distinguish a **retrieval problem from an interpretation, authority or recommendation problem** — because they require different solutions. --- ## 💼 WHY MY BACKGROUND MATTERS I'm not approaching AEO/GEO solely as an SEO practitioner. I've spent **15+ years across digital growth and customer acquisition:** **Digital Strategy • SEO • CRO • PPC • Analytics • Experimentation • Customer Research • PR** That means I look beyond rankings, AI mentions and citations to the commercial question that actually matters: ### 💰 Is AI helping customers discover, consider and ultimately choose your business? --- ## 🛠️ TYPICAL ENGAGEMENTS ✓ AI Visibility Audits ✓ AEO / GEO Strategy ✓ AI Competitive Benchmarking ✓ AI Citation & Source Analysis ✓ Prompt & Customer Question Research ✓ AI + SEO Growth Strategy ✓ CRO & Experimentation ✓ Ongoing AI Visibility Optimisation --- ## 🔧 PLATFORMS & EXPERTISE **AI SEARCH:** Lightsite | ChatGPT • Gemini • Google AI Overviews • Perplexity • Claude **AEO / GEO:** AEO • GEO • AI SEO • LLM SEO • AI Visibility • Citation Analysis • Prompt Research • Entity Optimisation **SEO:** SEO Strategy • Technical SEO • Schema • Entity SEO • Semantic SEO • Search Intent • Content Architecture **GROWTH & MEASUREMENT:** GA4 • Google Search Console • CRO • A/B Testing • Experimentation • Customer Research • Analytics --- ## 📩 ARE YOUR COMPETITORS GETTING RECOMMENDED AHEAD OF YOU? If customers are asking AI about your category and your competitors are being **cited, compared or recommended ahead of you**, that's the problem I help diagnose and solve. **Send me a message with your website and 3–5 key competitors.** I'll help you determine where you're losing AI visibility — and what needs to change. #AnswerEngineOptimization #GenerativeEngineOptimization #AISearchEngineOptimizationStrategist #AISearchOptimisation #LLMOptimization #ChatGPTSearchOptimisation #ClaudeSearchOptimisation #GeminiSearchOptimisation #GrokSearchOptimisation #MSCo-PilotSearchOptimisation