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Lana T.
Expert-Vetted

Lana T.

Brand Identity Design & Strategy | Expert Designer for modern brands

Your creative partner in building memorable brands that stand out and grow with your business. Officially ranked in the top 1% of freelancers on Upwork. I turn visions into powerful brand identities that speak, sell, and scale. 🏆 Top 1% on Upwork (Expert-vetted + top rated plus) 🧠 Bsc in Communication, Msc in Marketing ✅ Proud to be part of Upwork's Talent Scout™ ⚡️ Helped 100+ businesses grow with branding Why my clients choose me 1. Brand strategy – positioning and purpose rooted in brand psychology 2. Visual identity – design that resonates and reflects your brand's essence 3. No fluff, real impact – 100+ successful brands shaped by real results We are a match if... You’re a founder ready to bring your vision to life, attract your first customers, or secure funding. Or you’re a CEO or Head of Marketing at a Scale-Up tasked with rebranding and driving growth. I partner with ambitious teams to turn complex ideas into clear, compelling brand identities that connect, convert, and scale. If you're building something meaningful and need a strategic mind by your side — let’s talk. Nice to know: - Award winning branding expert - Worked with global names like Coca Cola, Ford and Tesla - Work featured in Women's Health, Vogue, Harpers Bazaar and NYFW 📩 Ready to level up your brand? Message me and let's kick off our collaboration. 💬 Recent reviews from clients I worked with (Mehry M.) Working with Lana has been an absolute pleasure! From the start, her professionalism and creative expertise were evident. She took the time to deeply understand our brand vision and translated it into a stunning design that perfectly encapsulates our mission. I highly recommend Lana. A true gem. (Sean M.) I'll note that I generally abhor cheesy workshops. Lana's was not like that. She was patient with us as we iterated and helped us create a true brand identify that reflects our values. Lana put so much thought into what we were doing that the brand guide proved to be so much more. I'll definitely work with her again.

🇳🇱Amsterdam, Netherlands$100/hr100% JSS5.00 (27)Since Apr 2022
GlobeUpwork

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#23,151 / 412k
🇳🇱Country#57 / 1,538
Revenue, last 30 days
$1.7k

Last 6 months: $12k

World#25,949 / 412k
🇳🇱Country#73 / 1,538
Total earnings
$91k

Billed in all: $91k

World#43,595 / 412k
🇳🇱Country#116 / 1,538
Per project
$1.8k

$1.7k in the last 6 months

World#82,844 / 412k
🇳🇱Country#243 / 1,538
Projects, last 6 months
7

Across 9 contracts

89% fixed11% hourly
World#28,828 / 412k
🇳🇱Country#72 / 1,538
Projects in all
50

Across 58 contracts

95% fixed5% hourly
World#61,172 / 412k
🇳🇱Country#176 / 1,538

Earnings, last 30 days

$91k+$1.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$89k$90k$91k$92kOct 9Oct 24Nov 8

Skill rankings: Top 3% in Minimalist

Ranked by MRR among everyone on Upwork with the skill.

  1. #25Minimalist841 freelancers · 🇳🇱 #1Top 3%
  2. #31Style Guide486 freelancers · 🇳🇱 #1Top 6%
  3. #43Rebranding520 freelancers · 🇳🇱 #1Top 8%
  4. #119Brand Guidelines2,070 freelancers · 🇳🇱 #2Top 6%
  5. #128Brand Design2,324 freelancers · 🇳🇱 #1Top 6%
  6. #180Brand Identity Design3,030 freelancers · 🇳🇱 #1Top 6%
  7. #196Brand Identity & Guidelines3,286 freelancers · 🇳🇱 #2Top 6%
  8. #244Brand Development3,166 freelancers · 🇳🇱 #3Top 8%