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Bruce C.

Bruce C.

Fractional CMO | Brand & Marketing Strategist | Expert Vetted

💡 Expert-Vetted | Top 1% of Freelancers on Upwork I help founders, leadership and marketing teams build world-class brands, unlock market opportunities, and align strategy with execution. With 25+ years of experience as a business consultant, entrepreneur, and C-level leader. My work bridges deep strategic thinking with practical, real-world application — helping clients go from idea to impact faster and more confidently. ✅ HOW I HELP Brand Strategy, Naming & Messaging Define your brand’s position and point of difference in a crowded market. I help you develop a brand — from name to narrative — that drives differentiation, builds trust, and positions you to win. Marketing Strategy & Roadmapping Clarify where you're going and how to get there. I help you align marketing with business goals, define a focused strategy, and break it down into actionable plans your team can execute on immediately. Go-To-Market Strategy Bring your product or brand to market with a smart, connected plan that aligns positioning, channels, messaging, and timing — so you gain traction quickly and stay ahead of the curve. Vision, Mission & Value Proposition Development Shape a story that’s bigger than a slogan. I help you define the ideas that unite your team, inspire customers, and guide strategic decisions — so your company can scale with purpose and clarity. Business Coaching & Fractional CMO Support Whether you need a second brain, a strategic push, or someone to keep the momentum going — I offer ongoing partnership to help you move faster, stay aligned, and keep your team focused on what matters. 🔍 CLIENTS TYPICALLY HIRE ME TO: - Reposition their brand before a funding round, product launch, or strategic pivot - Align their leadership team around a shared vision and roadmap - Translate market insights into messaging, strategy, and execution - Cut through complexity and build a brand that owns its space 📈 Brand Strategy | Messaging | Naming | Positioning | Strategic Planning | Go-To-Market | Customer Insights | Business Coaching | Fractional CMO CLIENT FEEDBACK: • “People always describe Bruce as one of the most creative people - and that's true - but it's his ability to make it practical that has helped me and my businesses the most. I highly recommend him for any strategic planning, management, or marketing service. Ross Bentley – Speed Secrets • “Bruce just gets it. He's a thinker. He's also a doer. He is optimistic and see the potential in anything he undertakes.” Heidi Ehlers – Green Love • “Bruce is fantastic when it comes to collaboration on any issue, problem. He has knack for asking the right questions at the right time in the right way. Bruce focuses on asking the right questions.” – Ryan McCallen – SWERVE • “Bruce acted as a trusted advisor and consultant in the Startup phase of my media company, He was invaluable in the branding and strategic planning. He provided excellent advice and counsel. Linda Breneman - Pixelkin

🇨🇦Vancouver, Canada$145/hr100% JSS5.00 (14)Since Apr 2022
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Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#46,195 / 412k
🇨🇦Country#989 / 7,133
Revenue, last 30 days
$0
Total earnings
$86k

Billed in all: $91k

World#46,195 / 412k
🇨🇦Country#989 / 7,133
Per project
$4.8k
Projects, last 6 months
0
World#209,850 / 412k
🇨🇦Country#3,126 / 7,133
Projects in all
18

Across 19 contracts

47% fixed53% hourly
World#143,608 / 412k
🇨🇦Country#2,573 / 7,133

Earnings, last 30 days

$90.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$89k$90k$91k$92kOct 8Oct 23Nov 7

Skills