Anastasiia U.

I help B2B companies generate qualified leads through Google and Meta Ads. My focus is cost per lead, pipeline quality, and measurable growth — not vanity metrics. 15+ years in paid advertising, 600+ campaigns launched, $2M+ in ad budget managed. Selected results: - FINNEXT Asia (B2B economic forum): -60% cost per registration, +42% registrations, +55% traffic - Entera (B2B SaaS for accountants, India | MENA | Kazakhstan): +430% webinar attendance, -18% cost per lead, +65% leads - Matchmove Machine (VFX studio, global): -8% cost per lead, +4% conversion rate via Facebook, Google, and LinkedIn Ads Core expertise: • Designed and optimized Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads campaigns for lead generation and sales • Implemented advanced tracking in GA4 and Google Tag Manager, including events, conversion actions, and CRM integrations • Led data-driven testing roadmaps with structured A/B tests, creative and audience experiments, and bid strategy adjustments Services: • Audience research and targeting strategy • Campaign structure design and budget allocation • End-to-end setup and optimization of Google Ads and Meta Ads campaigns • Conversion tracking setup (GA4, GTM, pixels, events, custom conversions) • Ongoing performance optimization focused on CPL, CPA, and ROAS • Concise reporting with clear next-step recommendations Approach: Campaigns managed with disciplined budget control, clear testing frameworks, and decisions driven by performance data. Focus remains on sustainable growth and measurable return on ad spend.