Kanchan R.
GA4 | Meta Pixel CAPI | GTM | Conversion Tracking | CMP Specialist
Most of my clients made the same mistake—They hired a cheaper tracking freelancer first... and ended up with a bigger mess. ✅ Here’s what I hear almost daily: 1) “Fixing tracking issues takes forever” 2) “They vanish when things get complicated” 3) “They won’t get on a Zoom call” 4) “The algorithm isn’t working anymore” ✅What they didn’t realize: Bad tracking doesn’t just break reports—it breaks performance. When your conversion tracking is misfiring, cost-per-result goes up, ROAS goes down, and the algorithm starts optimizing for the wrong actions. That’s where I come in. Hi, I’m Kanchan Roy, a digital marketing tracking specialist with 5+ years of experience. I help advertisers get clean, privacy-compliant, server-side tracking that feeds Meta, Google, and other ad platforms the right data—so your ad performance can scale with confidence. ✅ Why Tracking Done Right Matters: Your Meta Pixel Conversion API, Google Ads tag, and other event signals are only as good as the data they receive. If they're off even slightly, your results take a hit—less targeting accuracy, fewer conversions, and wasted budget. ✅ What I Offer 1) Meta Pixel + Conversion API Setup 2) TikTok, Pinterest, Snap, and X Event APIs 3) Full Tracking Audits & Clean Rebuilds 4) Google Tag Manager (Client + Server-side) 5) Cross-platform tracking for eCommerce & lead gen ✅ When to Hire Me - You don’t trust the data in your ad dashboard - Your GTM setup has been touched by multiple freelancers - You're scaling spend and need stable, compliant tracking - Meta conversion data doesn’t match your CRM or backend - You want to improve signal quality and increase ROAS ✅ My Process 1) Free Intro Call or Message – Understand your setup & goals 2) Audit & Access – Pinpoint exactly what's broken or missing 3) Clean Implementation – Privacy-ready, scalable server-side tracking 4) QA & Live Testing – Real-time validation with test events 5) Walkthrough + Optional Support – So you’re never left in the dark ✅ What You’ll Get 1) Up to 20–30% more tracked conversions on Facebook 2) Faster, cleaner site performance via GTM 3) Higher-quality signals to power ad algorithms 4) Clarity and confidence in your ad tracking ✅ Proven Results 1) 250+ GTM server-side setups 2) 225+ Meta Pixel implementations 3) 150+ Conversion API integrations 4) 250+ Google Analytics 4 implementations 5) 250+ Google ads conversion tracking implementations ✅ Platforms I Work With 1) Shopify 2) WordPress / WooCommerce 3) Go High Level (GHL) 4) Clickfunnels 5) Hubspot 6) Bubble.io 7) PayKickstart I respond quickly, communicate clearly, and focus entirely on getting your tracking right. Let’s fix the data and scale your ad results the right way. Best, Kanchan Roy
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.9k
Billed in all: $9,650$9.6k
$103 in the last 6 months
Across 81 contracts
Earnings, last 30 days
Skill rankings: Top 20% in Web Analytics Bug Fix
Ranked by MRR among everyone on Upwork with the skill.
- #20Web Analytics Bug Fix99 freelancers · 🇧🇩 #6Top 20%🇧🇩#6 of 55
- #52Google Analytics API222 freelancers · 🇧🇩 #4Top 23%🇧🇩#4 of 41
- #77Tag Manager Setup245 freelancers · 🇧🇩 #19Top 31%🇧🇩#19 of 87
- #83Tracking Tags Installation254 freelancers · 🇧🇩 #22Top 33%🇧🇩#22 of 121
- #93Google Analytics Report304 freelancers · 🇧🇩 #20Top 31%🇧🇩#20 of 93
- #112Ecommerce Purchase Tracking302 freelancers · 🇧🇩 #28Top 37%🇧🇩#28 of 134
- #128Tracking Pixel377 freelancers · 🇧🇩 #32Top 34%🇧🇩#32 of 141
- #168Pixel Setup & Optimization593 freelancers · 🇧🇩 #29Top 28%🇧🇩#29 of 157