Oleksandr K.

Google Ads, Meta and TikTok for Shopify and WooCommerce ecommerce — $1M+/month in managed spend. Paid acquisition, tracking, conversion and retention run as one job, not four vendors. I start with a paid audit, then run what the audit proves is worth running. WHY ACCOUNTS UNDERPERFORM Most accounts don't struggle from traffic. They struggle from broken data, chaotic structure, and everything that happens after the click — the ad account is just where it becomes visible. 📈 RESULTS 1. Profit-margin segmentation instead of bigger budgets — scaled a US furniture ecommerce store to $1M+/month in spend, +228% ROAS in three months. Black Friday: 2,260 sales, $306K incremental revenue. 2. Feed optimization, title restructure, campaign rebuild — UK sports gear: ROAS 541% → 762% → 1087% at the same cost, 28,300 sales at peak. 3. Structure before spend — an underperforming furniture account went from 95% to 348% ROAS, spend from $415 to $10K/month, sales up 5x in six months. Levers: category-based structure and custom labels by margin. 4. The problem wasn't the ads — a UK jewellery store got its upsell structure rebuilt instead of its bids touched. AOV +26% across every channel including Direct, MER 129.9% → 196.8%, and what the store kept after ad spend went from £5.32 to £14.32 per order. HOW I APPROACH AN ACCOUNT Structural audit first — tracking, attribution, campaign architecture, product segmentation, margin control — then break-even ROAS, target CAC and real scaling capacity defined before any budget moves. The leak gets fixed in order of what it costs: traffic, product page, checkout or retention. Architecture stays clean throughout — Search and Performance Max separated, feed logic mapped to intent, brand against true non-brand, custom labels by margin. Budgets rise only when the numbers justify it. 🚀 CHANNELS AND CAMPAIGN TYPES I RUN Google Ads — Search · Standard Shopping · Performance Max · Demand Gen · YouTube Video · Remarketing and RLSA · brand vs non-brand splits Facebook and Instagram Ads (Meta) — Advantage+ Shopping · Advantage+ Catalog and Dynamic Product Ads · sales and conversion campaigns · lead generation · retargeting and prospecting · lookalike, interest and broad targeting · Meta Ads Manager TikTok Ads — Spark Ads · Video Shopping Ads · catalog and retargeting · creative testing at scale CREATIVE AND AD COPY Creative strategy and testing structure — hooks, angles, formats, refresh cadence — built on competitor creative research across Meta Ad Library and Google Ads Transparency. Static and video concepts, UGC briefs, creative iteration from performance data, ad copy, headlines, extensions and RSA asset testing. MERCHANT CENTER AND PRODUCT FEED Product feed optimization · supplemental feeds · custom labels by margin · title and attribute restructure · GMC suspension and disapproval fixes · product ratings · policy compliance · feed rules TRACKING AND ANALYTICS GA4 setup and audit · Google Tag Manager · conversion tracking · server-side tracking · Enhanced Conversions · Meta Conversions API · Consent Mode v2 and GDPR · Looker Studio dashboards · MER and cross-channel attribution FUNNEL, CONVERSION AND RETENTION Funnel analytics by stage — click, product view, cart, checkout, purchase · landing page and checkout optimization · cart abandonment and post-purchase flow · upsell, bundle and AOV structure · A/B testing · first-to-second order rate · Klaviyo flows, segmentation and deliverability 🤝 WAYS TO WORK TOGETHER Growth partner — I own MER and profit after ad spend across all three channels, plus conversion and retention. One person accountable for the number, not three vendors reporting channel ROAS at each other. Senior paid acquisition — all three channels, Merchant Center and the full tracking stack, for teams that already own conversion and retention in-house. Paid audit, fixed scope — where the money leaks, ranked by what each fix is worth. You keep the roadmap either way, and most clients start here. 📩 READY TO SCALE? Message me with your site, your current spend and what isn't working. I'll tell you whether I agree with your diagnosis before you pay me anything. Best regards, Oleksandr K. 🔍 KEYWORDS Google Ads, Google Shopping, Performance Max, PMax, Demand Gen, YouTube Ads, Google Merchant Center, GMC, Product Feed Optimization, Supplemental Feed, Custom Labels, PPC, Pay Per Click Advertising, Search Engine Marketing, SEM, Facebook Ads, Instagram Ads, Meta Ads, Advantage Plus Shopping, Dynamic Product Ads, Facebook Pixel, Conversions API, TikTok Ads, Spark Ads, Paid Social, Paid Acquisition, Performance Marketing, Shopify, WooCommerce, DTC, Google Analytics 4, GA4, Google Tag Manager, GTM, Conversion Tracking, Server-Side Tracking, Enhanced Conversions, Consent Mode v2, Looker Studio, MER, ROAS, CAC, Conversion Rate Optimization, CRO, A/B Testing, Klaviyo, Retention Marketing, LTV, Growth Marketing, Growth Strategy, eCommerce Growth, UGC Ads