Ihor S.

Top-rated CRO strategist backed by a comprehensive, full-service CRO team that can operate as your fully outsourced conversion optimization function. We cover the full experimentation lifecycle, from data tracking, funnel analytics, and UX research to the development and validation of data-driven CRO hypotheses through controlled A/B testing. In the past, I have led CRO projects with my team for market-leading brands such as Microsoft, SamCart, CleanMyMac, CARiD, Reckitt (Durex, Nurofen, and Finish), Riverside, Papaya Global, and MacPaw. My team at ConversionRate.Store is consistently ranked among the world’s top CRO agencies (clutch dot co/agencies/conversion-optimization#leaders-matrix). In 2026, we were named finalists for CRO Agency of the Year 2026 by the Global Agency Awards (globalagencyawards dot net/2026/04/01/conversion-rate-store-is-cro-agency-of-the-year-2026-award-finalist/). What I Offer I help eCommerce stores, SaaS/apps, and lead-generation businesses achieve tangible, sustainable improvements in conversion rate (CvR), average order value (AOV), average revenue per user (ARPU), and customer acquisition cost (CAC) through a full-service outsourced CRO team. My Expertise The most common requests I handle include: 1. eCommerce: Increase funnel performance by improving conversion rate and average order value while reducing customer acquisition cost. 2. SaaS and apps: Improve conversion from free account or free trial to paid subscription. 3. Customer Lifetime Value: Increase repeat purchases for eCommerce and improve retention and average revenue per paying user (ARPPU) for SaaS and apps. 4. Lead generation: Increase funnel conversion by improving UX, UI, and copy. See What My Clients Say About the Impact I Generate for Their Business Conversionrate.store/#testimonials My Market Presence I speak at CRO and marketing conferences, podcasts, and panels, including: * theagentsofchange dot com/ihor-sokolov * youtube dot com/watch?v=oH-AZK78tuo * Riga Comm Conference 2024 * Conversion Hotel Conference 2025 My CRO Services I offer a comprehensive CRO service that includes: 1. Full data-engineering setup to track every user touchpoint across the conversion funnel. 2. Deep user-behavior and funnel-performance analysis to identify underperforming stages, prioritize CRO effort, and identify and scale behaviors correlated with high conversion. 3. Comprehensive UX research, including the design, setup, and execution of user sentiment and perception studies to identify user drivers, frictions, concerns, and uncertainties through user interviews, on-site and email surveys, usability tests, support-ticket analysis, and internet-wide review analysis. 4. Ideation and formulation of CRO hypotheses based on quantitative and qualitative data. 5. Creation of data-driven optimized funnel experiences, including UX/UI and copywriting. 6. Development and QA of A/B tests to validate CRO hypotheses. 7. Post-A/B-test statistical and causal analysis to confirm statistical significance and ensure that observed results are directly attributable to the UX/UI and copy improvements introduced in the optimized variation. To Book Your Complimentary CRO Strategy Session with Me, Send the Following Data: 1. Total number of site visitors 2. Number of users who reached the product page (for eCommerce) or sales page (for SaaS/apps or lead-gen funnels) 3. Number of users who reached checkout (for eCommerce) or the conversion form (for SaaS/apps or lead-gen funnels) 4. Number of users who successfully converted