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Michael A.
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Michael A.

Market Research Consultant | Business Strategy | Competitive Intel

Most businesses make big decisions on thin evidence - which market to enter, how to price, who they're really competing with. I turn that guesswork into research they can act on with confidence. I'm Michael, a market research consultant and former Deloitte Consulting researcher with 10+ years of experience. I've helped startups raise $18M+ and supported Fortune 500 teams launching products that generated millions in revenue. I deliver Big 4-caliber insight faster and more affordably. My work holds a 100% Job Success Score and Top Rated Plus rating across 30+ projects: market sizing, competitive intelligence, go-to-market strategy, feasibility studies, and the research behind funding rounds. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 • 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐢𝐧𝐠 & 𝐓𝐀𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Precise estimation of Total Addressable Market (TAM), Serviceable Available Market (SAM), and realistic market share to support data-driven expansion and revenue planning. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Comprehensive competitor benchmarking, market positioning analysis, and structured SWOT assessments to identify opportunities and risks. • 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: End-to-end GTM planning including positioning, pricing insights, channel strategy, and customer acquisition frameworks tailored to your target market. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Data-backed segmentation of target audiences and development of detailed buyer personas to improve targeting, messaging, and product fit. • 𝐃𝐮𝐞 𝐃𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Rigorous market and industry research to support venture capital, private equity, and M&A decisions. MY CLIETS’ FEEDBACK • "Michael is a gem! He handled the job exceptionally well and exceeded my expectations in every way. He delivered the work on time, communicated clearly throughout the process, and showed great professionalism and attention to detail. I highly recommend Michael for your next project-you won’t be disappointed!" -Brenda. • "Michael was prompt, helpful and professional. He delivered on time and exactly as promised. The information was well presented and thorough. We highly recommend Michael, and we look forward to working with him again in the future." – Bryce C. • "Michael was an absolute professional and did a great job supporting our business needs. Highly recommend." – Gregory. • "Michael conducted his research quickly and efficiently. We are very pleased with the outcome. He is excellent and thorough at his work." – Oliver M. 𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 Ready to strengthen your decision-making with high-quality, Big 4-level market research? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 𝘁𝗼𝗱𝗮𝘆 to discuss your project and explore tailored insights for your business goals. I respond promptly and focus on clear, structured, and collaborative communication throughout every engagement. 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐓𝐨𝐨𝐥𝐬 • Demographics Pro • Qualtrics 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 • Survey Design • Competitive Analysis • Qualitative Research • Quantitative Research • Market Sizing (TAM/SAM/SOM) 𝐃𝐚𝐭𝐚 Analysis & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Excel • PowerPoint • Tableau • Canva Presentation • Investor Pitch Deck • Figma 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 • B2B SaaS & AI • E-commerce & Consumer Brands • Fintech & Financial Services • Healthcare, Life Sciences, & Pharma 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Hubspot Inbound Certification • Big 4 Research Methodologies • Due Diligence (VC & PE) Market Research, Competitive Intelligence, Market Sizing, Go-To-Market Strategy, Customer Segmentation, Due Diligence, B2B, SaaS Research, Quantitative Research, Qualitative Research, Industry Trend Forecasting 𝐓𝐎𝐎𝐋𝐒 & 𝐂𝐎𝐕𝐄𝐑𝐀𝐆𝐄 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: TAM/SAM/SOM market sizing • competitive analysis • survey design • qualitative & quantitative research 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: B2B SaaS • Fintech & Financial Services • Healthcare & Life Sciences • E-commerce & Consumer Brands

🇺🇸Riverview, United States$45/hr100% JSS5.00 (15)Since Apr 2022

Earnings and projects

MRR (estimate)as of Oct 17
≈$2.6k

An estimate from an earlier read

World#15,568 / 412k
🇺🇸Country#3,886 / 62.1k
Revenue, last 30 days
—

Read daily since Oct 7, under 30 days

Total earnings
$40k

Billed in all: $40k

World#90,866 / 412k
🇺🇸Country#16,065 / 62.1k
Per project
$904

$923 in the last 6 months

World#131,706 / 412k
🇺🇸Country#22,407 / 62.1k
Projects, last 6 months
17
94% fixed6% hourly
World#7,985 / 412k
🇺🇸Country#1,349 / 62.1k
Projects in all
44

Across 47 contracts

79% fixed21% hourly
World#69,306 / 412k
🇺🇸Country#10,524 / 62.1k

Earnings, last 30 days

$40k+$500 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$39,250$39,500$39,750$40,000No dataOct 9Oct 24Nov 8

No data since Oct 16, 2026.

Skill rankings: Top 0.86% in Niche Research

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Niche Research232 freelancers · 🇺🇸 #1Top 0.86%
  2. 2TAM Analysis25 freelancers · 🇺🇸 #2Top 8%
  3. #4Industry Research186 freelancers · 🇺🇸 #3Top 2%
  4. #4Target Market Research157 freelancers · 🇺🇸 #2Top 3%
  5. #4Market Validation41 freelancers · 🇺🇸 #2Top 10%
  6. #6Feasibility Study211 freelancers · 🇺🇸 #5Top 3%
  7. #7Market Planning125 freelancers · 🇺🇸 #2Top 6%
  8. #22Pricing Strategy Consulting244 freelancers · 🇺🇸 #12Top 9%