Marine G.

Bonjour ! I’m Marine, founder of KreativSoul, specializing in brand strategy, visual identity and packaging design for lifestyle and FMCG brands. I work with founders launching something new or repositioning an existing business across food and beverage (F&B) , beauty, wellness and hospitality (CPG & FMCG). My work connects what makes your business different with what makes customers choose it. That means defining your positioning, building a recognizable identity and translating it into packaging, spaces and communications that work together. For Bare Organic Tan, sales increased by 36% following the rebrand. My experience also includes branding for Aïku, the first handroll bar in Jeddah, Saudi Arabia; La Barre, a wellness studio in Riyadh, Saudi Arabia; and Zuhha Island, a luxury island development in Dubai. Different businesses, different challenges. Each project starts with understanding what the brand needs to achieve. HOW I CAN HELP Brand strategy & positioning Market and competitor research, audience insights, differentiation, brand positioning, brand architecture and creative direction. We establish who you’re for, why customers should choose you and what your brand needs to communicate. Brand naming & messaging Brand names, product naming, taglines, tone of voice and core messaging. A clear verbal identity that gives your business a distinct voice and helps customers understand your offer. Visual identity & logo design Logo systems, typography, color palettes, art direction and brand guidelines. A complete visual identity designed to stay recognizable across packaging, digital channels and physical environments. FMCG & packaging design Packaging for food, beverage, beauty and wellness products, with attention to shelf presence, product information and differentiation across SKUs. From a first product launch to a growing range, I build packaging systems that help customers navigate the offer and give new products a clear place within the brand. Brand rollout & rebranding Applying the identity across menus, stationery, social media templates, marketing materials and other customer touchpoints. For existing businesses, we identify what is worth keeping, what needs to change and how to make the transition coherent. ONE-ON-ONE BRAND CONSULTATION Already have a brand, but unsure what needs to change? I offer a one-hour brand consultation for business owners who want an expert audit and clear direction before investing in their next move. We review your positioning, visual identity, packaging or messaging against your business goals. We look at what could be making customers hesitate, where your value isn’t coming through and how to better communicate why someone should choose your brand. Whether you’re struggling to stand out, justify your pricing or turn interest into sales, we focus on the decisions most relevant to your business. You leave the call with practical recommendations and clear priorities: what to improve first, what to keep and what you can implement to strengthen your brand and support sales. STRATEGY WITH A BUSINESS GROWTH IN MIND A branding project should address a specific business challenge. You may need to justify a premium price, stand out in a crowded category, reach a different audience or bring consistency to a product range that has grown over time. We highlight that challenge before designing. I draw on customer psychology, market research and cultural context to guide decisions, from the positioning to the hierarchy on a pack. The goal is to make your value easier to understand, your brand easier to recognize and your products easier to choose. WHAT WORKING TOGETHER LOOKS LIKE You work directly with me, from our first conversation through strategy, design and delivery. I explain the thinking behind the work, welcome constructive feedback and keep decisions connected to the brief. My experience spans Europe, North America and the GCC, including Saudi Arabia and the UAE. I bring particular experience with premium and luxury lifestyle businesses, alongside consumer brands that need to balance desirability with everyday relevance. If you’re launching, rebranding or expanding your product range, send me a message with what you’re building, who it’s for and where you need support.