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Ruslan  B.
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Ruslan B.

10-Year Ads Expert | Meta, TikTok, Google | AI Video & Image Creator

10 years in paid ads, over $65M in ad spend on Facebook, Google and TikTok. I don't just run your ads, I create them too: I produce AI video and image creatives myself, so we can test more ideas, faster. All these years I've been the one writing the scripts and telling designers and editors exactly how every ad should look. Now I do the same with AI. The job didn't change, only who executes it: no waiting days on a production team, and nothing gets lost between "the ads guy" and "the creative guy." Track record: • 1,000+ e-commerce projects • 100+ info-business projects • 300+ lead generation projects over 10 years • 100+ consultations helping businesses find what's broken and how to fix it • Selling digital products for the last 4 years What I do: • Media buying on Facebook/Instagram and Google (10 years) and TikTok (5 years): strategy, setup, testing and scaling • AI creatives: video ads, UGC-style videos, image ads, hooks and scripts • Consultations and audits: I review your ads, landing page and offer, find where you're losing sales, and give you a clear plan to fix it Industries: e-commerce (clothing, toys, TV-shop and TikTok products), local businesses (including dental clinics), info products, coaching and education, and lead generation. Looking to get more clients, scale, or test a new product? Send me a message with what you sell and your current results, and I'll show you where the problem is and what I'd test first.

🇧🇬Sofia, Bulgaria$45/hr100% JSS4.79 (109)Since Apr 2022

Earnings and projects

MRR
$2.9k

Last 6 months ÷ 6

World#13,317 / 412k
🇧🇬Country#50 / 1,161
Revenue, last 30 days
$7.2k

Last 6 months: $17k

World#2,888 / 412k
🇧🇬Country#9 / 1,161
Total earnings
$196k

Billed in all: $206k

World#15,882 / 412k
🇧🇬Country#84 / 1,161
Per project
$910

$1.2k in the last 6 months

World#131,116 / 412k
🇧🇬Country#399 / 1,161
Projects, last 6 months
15

Across 16 contracts

19% fixed81% hourly
World#9,888 / 412k
🇧🇬Country#14 / 1,161
Projects in all
215

Across 233 contracts

41% fixed59% hourly
World#8,836 / 412k
🇧🇬Country#41 / 1,161

Earnings, last 30 days

$206k+$7.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$195k$200k$205k$210kOct 9Oct 24Nov 8

Skill rankings: Top 2% in Social Media Management

Ranked by MRR among everyone on Upwork with the skill.

  1. #42Sales Funnel Builder1,980 freelancers · 🇧🇬 #1Top 2%
  2. #52Lead Generation Strategy1,364 freelancers · 🇧🇬 #1Top 4%
  3. #70TikTok Marketing2,601 freelancers · 🇧🇬 #1Top 3%
  4. #81TikTok Ad2,322 freelancers · 🇧🇬 #1Top 3%
  5. #92TikTok4,101 freelancers · 🇧🇬 #1Top 2%
  6. #104Internet Marketing2,544 freelancers · 🇧🇬 #2Top 4%
  7. #115Sales Funnel2,700 freelancers · 🇧🇬 #2Top 4%
  8. #121B2B Lead Generation4,880 freelancers · 🇧🇬 #1Top 2%