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Laura M.
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Laura M.

Creative Strategist | Senior designer | E-commerce Scaling Expert

I do not just design ads; I engineer creative systems that scale revenue. I am a Senior Creative Strategist with a background as a Senior Designer and specialized training in User Experience Research. Having directed integrated campaigns for global brands like TiNDLE, Sony Europe, and TikTok APAC, and scaled direct-to-consumer companies like Built Different, Nero Fabric and Dentis, I bridge the gap between high-level performance data and precise visual execution. If you are a brand looking to aggressively improve your return on ad spend, click-through rates, and overall conversions, I provide the strategic infrastructure and the creative direction to make it happen. Why clients trust me: • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Proven track record with top-tier brands (Amazon Singapore, PICO, Riot Games, TiNDLE, The Sports HQ). • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: As a postgraduate in UX Research, I don't guess—I analyze user behavior to create assets that stop the scroll and convert. • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: From the ad creative to the landing page experience, I optimize the entire journey. Core Services: • 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Static & Motion assets optimized for Meta, TikTok, and Google. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Competitor analysis, angle development, and testing roadmaps. • 𝗖𝗥𝗢 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝘂𝗱𝗶𝘁𝘀: Improving the destination to maximize ad spend efficiency. I run PEiKA, a creative performance studio where we blend design with data. Whether you need a hands-on designer or a strategic partner to manage your creative output, I have the structure to deliver. Let’s turn your ad spend into profit. Happy to discuss a fixed price tailored to your business needs!

🇪🇸Sevilla, Spain$40/hr100% JSS5.00 (15)Since May 2022

Earnings and projects

MRR
$355

Last 6 months ÷ 6

World#91,659 / 412k
🇪🇸Country#828 / 4,023
Revenue, last 30 days
$294

Last 6 months: $2.1k

World#75,053 / 412k
🇪🇸Country#643 / 4,023
Total earnings
$39k

Billed in all: $41k

World#93,046 / 412k
🇪🇸Country#949 / 4,023
Per project
$1.1k

$266 in the last 6 months

World#116,750 / 412k
🇪🇸Country#1,141 / 4,023
Projects, last 6 months
8

Across 9 contracts

44% fixed56% hourly
World#24,500 / 412k
🇪🇸Country#196 / 4,023
Projects in all
35

Across 47 contracts

32% fixed68% hourly
World#85,278 / 412k
🇪🇸Country#785 / 4,023

Earnings, last 30 days

$40.6k+$294 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$40.2k$40.4k$40.6k$40.8kOct 8Oct 23Nov 7

Skill rankings: Top 18% in Ad Copy

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