Laura M.

Creative Strategist | Senior designer | E-commerce Scaling Expert

I do not just design ads; I engineer creative systems that scale revenue. I am a Senior Creative Strategist with a background as a Senior Designer and specialized training in User Experience Research. Having directed integrated campaigns for global brands like TiNDLE, Sony Europe, and TikTok APAC, and scaled direct-to-consumer companies like Built Different, Nero Fabric and Dentis, I bridge the gap between high-level performance data and precise visual execution. If you are a brand looking to aggressively improve your return on ad spend, click-through rates, and overall conversions, I provide the strategic infrastructure and the creative direction to make it happen. Why clients trust me: • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Proven track record with top-tier brands (Amazon Singapore, PICO, Riot Games, TiNDLE, The Sports HQ). • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: As a postgraduate in UX Research, I don't guess—I analyze user behavior to create assets that stop the scroll and convert. • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: From the ad creative to the landing page experience, I optimize the entire journey. Core Services: • 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Static & Motion assets optimized for Meta, TikTok, and Google. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Competitor analysis, angle development, and testing roadmaps. • 𝗖𝗥𝗢 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝘂𝗱𝗶𝘁𝘀: Improving the destination to maximize ad spend efficiency. I run PEiKA, a creative performance studio where we blend design with data. Whether you need a hands-on designer or a strategic partner to manage your creative output, I have the structure to deliver. Let’s turn your ad spend into profit. Happy to discuss a fixed price tailored to your business needs!