Djallal Eddine M.

Great creatives don’t start with "What should I say?" They start by asking "Why should the customer care?" How I Reverse Engineer High-Converting Creatives 1. Before writing a single word, I work backwards from the customer. Who are they? What are they frustrated with? Why do current solutions disappoint? Reddit threads, 1-star reviews, YouTube/Facbook comments,... Real-world conversations allow us to uncover the real motives behind why people purchase, and the primary objections they have. 2. Those insights become creative angles, hooks, messaging frameworks built around how actual customers think, not on assumptions. 3. Turn the strategy into high-converting landing pages, Meta Ads, VSLs, emails, and other conversion assets that maintain a consistent message across the funnel. 4. Analyse performance metrics (CAC, CTR, ROAS,...) and iterate messaging, hooks, and concepts to double down on winners and rotate creatives. In my 4+ years of experience, I've helped clients build: *Meta Ads (UGC, Static, Video) *Performance Analysis *Funnel Strategy & CRO *Creative Direction *Customer Avatar *Market Research *Brand Messaging If you need help creating a repeatable conversion engine - from Meta ads to landing pages - send me a message.