Ariel Lenia S.
8-Figure Course Funnel Strategist | Copywriter | Fractional CMO
$50M+ in client revenue generated. Former marketer behind Foundr (world's leading educational media for entrepreneurs) and Mindvalley (world's largest personal growth platform with 20M users), helped sell over 1.5 million online courses. Now I bring that same 8-figure marketing system to authors and founder-led brands in personal growth & wellness. Specialized in webinars, digital products, online courses, and email campaigns that are story-driven, non-salesy, grounded, premium, persuasive without pressure, and evidence-led. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪 → Helped Foundr and Mindvalley execute 8-figure course funnels → Created Foundr's 7-Figure Course Marketing Playbook → 50M+ client revenue → 5-6 figure course launch revenue in first 4 weeks → Specialized Niches: Women's wellness, mental health, mindfulness, personal growth, digital marketing, entrepreneurship, productivity. → Brand tone: story-driven, grounded, premium, persuasive without pressure, evidence-led → Business phase: expansion & growth → Clients' buyer demographics: 80% US, 20% other English speaking regions, women. → Product type: low ticket and high ticket → Notable Brand Partners: Penguin Random House, ManyChat, Shopify, Revolve, Thinkific, LinkedIn, Netflix. 𝗪𝗛𝗢 𝗧𝗛𝗜𝗦 𝗜𝗦 𝗙𝗢𝗥 1. You're an established author, nervous system coach, mindfulness teacher, women's wellness expert, or personal development creator. You already have an audience, a signature method, and a proven body of work. What you don't have yet is an automated course funnel that runs without you. 2. Or you're a founder-led brand/coach/consultant in self-help, beauty, fashion, mental wellness, relationship, women's empowerment, or spiritual growth. And you need someone who understands your market at a depth. 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 ☑️ You get a system that's already proven at the highest level. The marketing frameworks I bring to your business are the same ones behind 8-figure automated course funnels that already work. ☑️ I understand how premium buyers think. I spent years in B2B media sales closing million-dollar advertising deals with heads of marketing at Fortune 500 brands like Mercedes-Benz and Citibank. I know how high-paying clients think, what language moves them, and how to position your offer so the right people say yes without hesitation. ☑️ You get luxury brand instincts built into everything. As a former art director with a background in photography and web design, I think in brand. Your messaging, positioning, and customer experience will feel cohesive, elevated, and unmistakably yours. 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: 𝗗𝗢𝗡𝗘-𝗙𝗢𝗥-𝗬𝗢𝗨 𝗖𝗢𝗨𝗥𝗦𝗘 𝗙𝗨𝗡𝗡𝗘𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 & 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗕𝗨𝗜𝗟𝗗 𝗧𝗵𝗲 𝗧𝗶𝗺𝗲𝗹𝗲𝘀𝘀 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝘆𝘀𝘁𝗲𝗺™ 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 My signature done-for-you build. Strategy, copy, funnel, and full tech setup. Three phases, built to run on autopilot from day one. Each phase can also be engaged as a standalone depending on where you are. Phase 1: Offer Stack & Course Curriculum Strategy Phase 2: Full Funnel Copywriting + Webinar Build Phase 3: Course Platform Setup + Launch + Evergreen Automation 𝗢𝗙𝗙𝗘𝗥𝗦 & 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗦𝗦𝗘𝗧𝗦 𝗜 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗭𝗘 & 𝗕𝗨𝗜𝗟𝗗 💎 𝗢𝗳𝗳𝗲𝗿𝘀 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴, 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗦𝗲𝘁𝘂𝗽 ✓ Online Course: curriculum, workbook ✓ Low Ticket Digital Product: PDF, custom GPT, Claude related assets ✓ Digital Journal: fillable and printable PDF 🔮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝘂𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 + 𝗖𝗼𝗽𝘆 + 𝗗𝗲𝘀𝗶𝗴𝗻 + 𝗧𝗲𝗰𝗵: ✓ Webinar: 8-figure conversion framework, script, Canva slide, filming guide ✓ Lead Magnet: ebook, workbook, checklist, template, cheatsheet, custom GPT ✓ Offer Stack: core offer, order bump, upsell offer, membership app ✓ Webpages: Landing page, sales page, checkout page, upsell page ✓ Welcome email sequence ✓ Webinar invite & reminder email sequence ✓ Product launch email sequence ✓ Nurturing email sequence ✓ Substack newsletter ✓ Onboarding email sequence ✓ Winback email sequence ✓ Upsell & downsell email sequence ✓ Platform Setup: Kajabi, Teachable, Thinkific, LearnDash on WordPress ✓ Affiliate program strategy and setup 🧰 𝗧𝗢𝗢𝗟𝗦 ✓ AI: chatGPT, Claude, Gamma, Apify ✓ Course Platform: Kajabi, Teachable, Thinkific, LearnDash, MemberVault, Thrivecart Learn ✓ Website/Funnel: Showit, Leadpages, GHL GoHighLevel, ThriveCart, Squarespace ✓ Checkout: ThriveCart, Stripe ✓ Email: Flodesk, ConvertKit, Active Campaign ✓ Automation: Zapier, ManyChat, Claude Code ✓ Analytics: Hyros, Meta, Google Analytics ✓ Productivity: Notion, Google Suite, Slack, Airtable, ClickUp, Asana ✓ Creative: Canva, Descript 𝗦𝗧𝗔𝗥𝗧 𝗛𝗘𝗥𝗘 Book a 1-hour consultation with me, we'll either audit something you're working on or do a strategy snapshot for what's next. You'll walk away knowing exactly what to do and in what order. ARIELSIT DOT COM
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.3k
Billed in all: $10,005$10k
$563 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 11% in Feminine
Ranked by MRR among everyone on Upwork with the skill.
- Feminine19 freelancers · 🇲🇾 #1Top 11%🇲🇾#1 of 1
- #36Wellness184 freelancers · 🇲🇾 #1Top 20%🇲🇾#1 of 1
- #48Self-Help216 freelancers · 🇲🇾 #1Top 22%🇲🇾#1 of 1
- #81Webinar295 freelancers · 🇲🇾 #1Top 27%🇲🇾#1 of 1
- #144Mental Health592 freelancers · 🇲🇾 #1Top 24%🇲🇾#1 of 2
- #205Course Creation774 freelancers · 🇲🇾 #2Top 26%🇲🇾#2 of 4
- #232Curriculum Development1,080 freelancers · 🇲🇾 #1Top 21%🇲🇾#1 of 1
- #307Sales Copywriting1,985 freelancers · 🇲🇾 #1Top 15%🇲🇾#1 of 8