Melissa Lauren M.

🏆 Expert-Vetted = TOP 1% TALENT on Upwork. RARE OPPORTUNITY to work directly with ONE OF WORLD'S TOP PR & BRAND STORYTELLING EXPERTS with two decades of experience working with ICONIC GLOBAL BRANDS across Beauty, Fashion & Entertainment. 🏆 PRAISE: ⭐⭐⭐⭐⭐ “What Melissa can do with digital brand storytelling is pure MAGIC.” – CMO of TOPIX BRANDS ⭐⭐⭐⭐⭐ “Melissa was the best Communications writer the brand had ever had.” – VP Communications, ESTÈE LAUDER ⭐⭐⭐⭐⭐ “Melissa is a best-in-class PR strategist and an extremely gifted writer.” – Global CEO, MOROCCANOIL 🏆 MEET MELISSA, YOUR PR & BRAND STORYTELLING VISIONARY: I have 20 years of Global PR & Marketing leadership experience working with the world’s most iconic global brands, including ESTÈE LAUDER, TIFFANY & CO., HERMÈS, SWAROVSKI, WARNER BROS., STARBUCKS, FOX SEARCHLIGHT, as well as multiple A-LIST CELEBRITY brands. I also served as the Head of Global Communications for GUITAR CENTER (the world's largest music retailer) and MOROCCANOIL, leading the prestige beauty brand to its cult sensation status worldwide. Additionally, I have extensive experience leading the brand identity development and Marketing/PR launch strategies of multiple skincare START-UP brands, securing partnerships with leading global retailers, including SEPHORA and ULTA. I have also worked with over 170 countries, demonstrating a profound understanding of the global marketplace. ⭐⭐⭐⭐⭐ SERVICES: ⚡ Brand Identity Guidelines – Mission, Values, etc. ⚡ US & Global PR Strategy ⚡ Leadership Positioning & Key Messaging ⚡ LinkedIN Ghostwriting for CEOs/ Founders ⚡ Media Training, Talking Points & Speechwriting for CEO’s, Founders, Celebrities ⚡ Social Media Content Strategy (Meta, TikTok, YouTube, X/Twitter, LinkedIN, etc.) ⚡ Celebrity/ Influencer Ambassador Strategy & Partnership Negotiations ⚡ Crisis Communications ⚡ Press Releases & Media Alerts ⚡ Corporate Social Responsibility/ Philanthropy Strategy ⚡ 360 Web Copy: Bios, Product Sales Copy, Technology Pages, etc. ⚡ Technology & Product Naming