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Brenda M.
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Brenda M.

Social Media Manager | Content Strategy & Production Coordination

I help founders and teams plan and publish consistent social content by organizing the people and process behind it. I build content calendars, prepare briefs and talking points, coordinate filming with your team or creators, organize assets and approvals, and keep publishing on schedule. I also design graphics and carousels, and edit short-form videos using footage your team or creators provide. I don’t appear on camera or film the footage myself. Over the last 6+ years, I’ve managed social media and content for brands across different industries and audiences, including organizations such as Women Presidents Organization (WPO), Stanford Seed, 247Artists, AMAKA Studio, hospitality brands, nonprofits, and growing businesses. I’ve worked across Instagram, LinkedIn, TikTok, Facebook, X, Pinterest, and YouTube, managing everything from strategy and content calendars to copywriting, short-form video, community engagement, scheduling, and reporting. One thing I’ve learned is that posting more isn’t automatically the answer. The right content needs a purpose. It should strengthen your positioning, give people a reason to follow, start conversations, increase visibility, and move the right audience closer to becoming customers, clients, members, or advocates. 🌟 How I Can Support Your Brand: Social Media Strategy: Building a clear content direction around your audience, brand goals, positioning, and growth opportunities. Design and video editing: I design graphics and carousels, and edit short-form videos using footage provided by your team or creators. I coordinate the content process, but I don’t film or appear on camera. Content Planning & Management: Managing your content calendar from idea to publication so you always know what’s going out and why. Copywriting & Brand Voice: Writing engaging, human copy that sounds like your brand rather than generic AI-generated social content. Community Management: Managing comments, DMs, conversations, and engagement to help turn passive followers into an active community. Short-Form Video: Editing Reels, TikToks, and other short-form content using existing brand footage, UGC, founder footage, podcasts, interviews, and other assets. Analytics & Optimization: Reviewing performance, identifying what’s working, and using those insights to continuously improve the content strategy. 🛠️ My Tool Stack: 💡 Content & Editing: Canva, CapCut, Descript 💡 Scheduling & Management: Buffer, Later, Hootsuite, Metricool, Meta Business Suite 💡 Organization: Notion, Trello, ClickUp, Monday, Airtable 💡 Platforms: Instagram, LinkedIn, TikTok, Facebook, X, Pinterest, YouTube 💡 Analytics: GA4 and native social media analytics Great social media should make your business look active, intentional, credible, and worth paying attention to, even when you’re busy running everything behind the scenes. If you want a Social Media Manager who can take content off your plate, bring structure to your social presence, and consistently work toward stronger visibility, engagement, community, and growth, click the green “Invite” or “Message” button above. Let’s build a social presence people actually remember. Available for long-term social media management, content strategy, content creation, community management, and short-term social media projects. My Expertise: Social Media Management, Social Media Strategy, Content Strategy, Instagram Expert, Community Manager, Facebook Expert, Social Media Graphic Design, Short form video editing, Captions Writing, Hashtags Research, Instagram, TikTok, Capcut, Canva, Metricool, Social Media Content Scheduling, Social Media Audit, Social Media Marketing, LinkedIn Expert, Social Media Organic Growth, Social Media video editing.

🇳🇬Abuja, Nigeria$30/hr100% JSS4.77 (57)Since May 2022

Earnings and projects

MRR
$9k

Last 6 months ÷ 6

World#1,647 / 412k
🇳🇬Country#5 / 13.8k
Revenue, last 30 days
$9.4k

Last 6 months: $54k

World#1,644 / 412k
🇳🇬Country#8 / 13.8k
Total earnings
$417k

Billed in all: $435k

World#4,084 / 412k
🇳🇬Country#5 / 13.8k
Per project
$5.2k

$4.5k in the last 6 months

World#33,384 / 412k
🇳🇬Country#373 / 13.8k
Projects, last 6 months
12

Across 17 contracts

41% fixed59% hourly
World#14,025 / 412k
🇳🇬Country#916 / 13.8k
Projects in all
80

Across 96 contracts

39% fixed61% hourly
World#36,690 / 412k
🇳🇬Country#597 / 13.8k

Earnings, last 30 days

$435k+$9.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$420k$425k$430k$435kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: #1 in 1 skill of 17

Rarest: top 0.07% in Canva, of 17,403. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Instagram Post681 freelancers · 🇳🇬 #1Top 0.15%
  2. 2Content Calendar900 freelancers · 🇳🇬 #1Top 0.22%
  3. 2Personal Branding613 freelancers · 🇳🇬 #1Top 0.33%
  4. 3CapCut3,760 freelancers · 🇳🇬 #1Top 0.08%
  5. #5Community Management2,973 freelancers · 🇳🇬 #1Top 0.17%
  6. #6LinkedIn3,309 freelancers · 🇳🇬 #1Top 0.18%
  7. #9LinkedIn Marketing1,819 freelancers · 🇳🇬 #1Top 0.49%
  8. #12TikTok4,101 freelancers · 🇳🇬 #1Top 0.29%