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Alona S.
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Alona S.

10M+ Ad Spend Managed | Meta, Google & TikTok Ads | Growth Strategist

Over $10M ad spend managed $1.2M+ monthly ad spend under management | 6+ years growing eCom, online courses & service brands I help brands scale with performance-driven ad strategies across Meta, TikTok & Google. My approach goes beyond “launching ads.” I analyze customer insights, test multiple creative hypotheses, and scale what actually drives sales (not just clicks). Framework: research → creative concepts → testing → scaling. What sets me apart is my focus on creative strategy and scenario planning. I don’t just optimize campaigns — I build future-proof ad systems that anticipate market shifts, platform changes, and creative fatigue. This means stability, predictable growth, and campaigns that keep scaling instead of breaking. Recent client results: scaled to $132K revenue in 31 days; improved ROAS from 1.8x to 4.2x for an online course; cut CPL by 40% for a service brand. Clients describe me as “very creative and strategic” and “a professional who delivers results fast. If you’re ready to stop wasting ad spend and build a system that converts at scale — let’s talk.

🇺🇦Petropavlivska Borshchahivka, Ukraine$40/hr100% JSS4.96 (30)Since May 2022

Earnings and projects

MRR
$3.3k

Last 6 months ÷ 6

World#10,853 / 412k
🇺🇦Country#702 / 14.3k
Revenue, last 30 days
$519

Last 6 months: $20k

World#61,871 / 412k
🇺🇦Country#2,376 / 14.3k
Total earnings
$76k

Billed in all: $78k

World#52,537 / 412k
🇺🇦Country#3,313 / 14.3k
Per project
$1.9k

$2.2k in the last 6 months

World#80,359 / 412k
🇺🇦Country#4,089 / 14.3k
Projects, last 6 months
9
33% fixed67% hourly
World#21,107 / 412k
🇺🇦Country#955 / 14.3k
Projects in all
40

Across 41 contracts

41% fixed59% hourly
World#75,669 / 412k
🇺🇦Country#3,385 / 14.3k

Earnings, last 30 days

$78.2k+$519 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$77.5k$78.0k$78.5kOct 9Oct 24Nov 8

Skill rankings: Top 1% in Facebook Marketplace

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Facebook Shops113 freelancers · 🇺🇦 #1Top 3%
  2. #5Facebook Marketplace478 freelancers · 🇺🇦 #1Top 1%
  3. #25Audience Segmentation & Targeting476 freelancers · 🇺🇦 #1Top 5%
  4. #30Market Analysis1,500 freelancers · 🇺🇦 #3Top 2%
  5. #50Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇦 #2Top 4%
  6. #57Facebook Marketing1,913 freelancers · 🇺🇦 #3Top 3%
  7. #94Instagram Marketing3,741 freelancers · 🇺🇦 #6Top 3%
  8. #114Instagram7,103 freelancers · 🇺🇦 #5Top 2%