Alona S.
10M+ Ad Spend Managed | Meta, Google & TikTok Ads | Growth Strategist
Over $10M ad spend managed $1.2M+ monthly ad spend under management | 6+ years growing eCom, online courses & service brands I help brands scale with performance-driven ad strategies across Meta, TikTok & Google. My approach goes beyond “launching ads.” I analyze customer insights, test multiple creative hypotheses, and scale what actually drives sales (not just clicks). Framework: research → creative concepts → testing → scaling. What sets me apart is my focus on creative strategy and scenario planning. I don’t just optimize campaigns — I build future-proof ad systems that anticipate market shifts, platform changes, and creative fatigue. This means stability, predictable growth, and campaigns that keep scaling instead of breaking. Recent client results: scaled to $132K revenue in 31 days; improved ROAS from 1.8x to 4.2x for an online course; cut CPL by 40% for a service brand. Clients describe me as “very creative and strategic” and “a professional who delivers results fast. If you’re ready to stop wasting ad spend and build a system that converts at scale — let’s talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $78,211$78k
$2.2k in the last 6 months
Across 41 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Facebook Marketplace
Ranked by MRR among everyone on Upwork with the skill.
- Facebook Shops113 freelancers · 🇺🇦 #1Top 3%🇺🇦#1 of 2
- #5Facebook Marketplace478 freelancers · 🇺🇦 #1Top 1%🇺🇦#1 of 4
- #25Audience Segmentation & Targeting476 freelancers · 🇺🇦 #1Top 5%🇺🇦#1 of 19
- #30Market Analysis1,500 freelancers · 🇺🇦 #3Top 2%🇺🇦#3 of 34
- #50Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇦 #2Top 4%🇺🇦#2 of 46
- #57Facebook Marketing1,913 freelancers · 🇺🇦 #3Top 3%🇺🇦#3 of 27
- #94Instagram Marketing3,741 freelancers · 🇺🇦 #6Top 3%🇺🇦#6 of 63
- #114Instagram7,103 freelancers · 🇺🇦 #5Top 2%🇺🇦#5 of 169