Andy G.

Senior WordPress Developer | Shopify Developer | Elementor & Pro | Liquid Coding Most websites and eCommerce stores don't fail because of poor design or development. They fail because they are not built around user behaviour, business goals, performance, and conversion optimization. Hi, I am Andy Gill, a Senior WordPress Developer and Shopify Developer with extensive experience building custom websites, high-converting online stores, and scalable digital solutions for startups, agencies, and growing businesses. I do not just build Shopify or WordPress websites. I work on the technical side of eCommerce and web platforms where the quality of development directly impacts performance, SEO, conversions, and the ability to scale. Over 10+ years in web development, I have worked across custom Shopify, Shopify Plus, WordPress, WooCommerce, Liquid, Elementor, APIs, third-party integrations, performance optimisation, and technical SEO. My strength is taking a business requirement and turning it into a clean, practical, and scalable web solution. Shopify Development - Shopify and Shopify Plus development - Advanced Liquid development and theme architecture - Shopify 2.0 theme development - Custom sections, blocks, templates, and metafields - Product, collection, cart, and account customisation - Custom storefront functionality - Shopify API and third-party integrations - App integration and custom app requirements - Store migration and re-platforming - Headless Shopify development - Performance optimisation and Core Web Vitals - Conversion-focused UX improvements WordPress and WooCommerce - Custom WordPress development - WooCommerce development and complex customisation - Elementor and Elementor Pro development - ACF Pro and dynamic content systems - Custom themes and reusable components - Custom WooCommerce features and workflows - API and external service integrations - WordPress migrations and restructuring - Performance and database optimisation - Security, maintenance, and technical troubleshooting Technical SEO and Performance I treat SEO as part of development, not something added after the website is completed. My development work covers: - Technical SEO implementation - Site architecture and internal linking - Crawl and indexability improvements - Schema and structured data - Canonical and redirect management - Core Web Vitals - Page speed optimisation - Mobile performance - Image and asset optimisation - SEO-friendly templates and dynamic pages What makes my approach different is that I look at the complete system, not just the page in front of me. Before writing code, I look at how the website is structured, how the data moves, how users interact with it, what could affect performance, and how the solution can be maintained as the business grows. I am comfortable working with existing codebases, inherited projects, complex themes, third-party integrations, and websites where the requirement is not simply "make this page look like the design". You can bring me a new Shopify store, an established eCommerce business, a WooCommerce platform, a difficult Liquid requirement, a WordPress project that needs senior-level development, or an existing website that needs technical improvement. I will understand the requirement, identify the right technical approach, and take ownership of the implementation. If you are looking for a developer who can work beyond basic theme edits and handle the technical side of your Shopify or WordPress platform with a long-term view, let us discuss your project.