Alex M.

You are not getting enough sales from your email channel, but are worried about annoying your customers with too many emails and ending up in spam? I am a Klaviyo expert with a track record of growing DTC E-Commerce brands’ email revenue by up to 473% in the first few months. Using a very simple method I will explain here, I have been able to reliably generate growth for my clients.. Before we get into it, though. I won’t bore you with 3 pages of reviews here, but if you want to see my portfolio, case studies and videos on how I work, and testimonials, head on over to my website linked below to take a closer look. With that being said, let’s dive into the how. How to generate more sales and send more emails without annoying customers and hurting your deliverability? The answer is so simple that some of my clients don’t believe me when I tell them. You have to entertain. People’s inboxes are full of time-sensitive promotions. And, if that’s all your emails are, they will go under in the noise. Promotions are like hot chilis: amazing in small quantities to enhance something bland, but terrible as a main ingredient. The good news is, you don’t need to give as many discounts as you may have thought. The other good news: Now your customers will start looking forward to your emails because they associate them with things they like. This means you can send more emails, make more sales, and have fewer unsubscribes. And yes, entertaining emails with no discount sell just as well as frequent, urgency-driven promotions, sometimes even more! The bad news is, now you have to figure out what your prospects will enjoy in their inbox. That takes more work than putting together a promotion. Luckily, after having helped a number of DTC E-Commerce brands with this exact problem and seen the results, I can help you find out with the following 5-step method: 1) Research The first stage is audience research. My team and I will use any materials you provide and do our own research on your customers to see what they really care about, how they speak, and what they say about you and your competitors. We’ll also have a look at what your competitors are doing. 2) Plan Next, we will plan a campaign schedule (we plan campaigns one month ahead whenever possible) and share it with you in an interactive calendar 3) Build After the schedule is agreed on, we’ll start building the emails. You’ll be able to review them and request edits until they are perfect. Then we will schedule them. 4) Analyze Using advanced segmentation, A/B-testing, and a generally structured approach to campaigns, we will learn what your customers like and what type of campaign drives the most engagement and sales. Based on these learnings we will plan content for the next month. 5) Automate While we prepare the first batch of campaigns, we will also start implementing key automations to reach subscribers with the right message at the exact right moment. This method has worked very well for all DTC E-Commerce brands I have worked with. But, of course, this is not all. Aside from the core campaign method, I will take care of everything to turn your email channel into a revenue powerhouse. That includes: COLLECTION I’ll audit and A/B-test signup forms (usually popups) with different offers and visual components until I find the winning combination that grows our list at the fastest possible pace. SMS I’ll build SMS marketing into your signup forms, flows, and campaign strategy for a smooth multi-channel experience. LIST HYGIENE & COMPLIANCE I’ll regularly remove inactive subscribers from the list to keep the Klaviyo bill low and stay out of trouble on the deliverability-side as well as making sure your emails and SMS messages are compliant. INTEGRATIONS I will provide support with any email-related integrations (review apps for collection requests, services to grow the list faster (US only), loyalty and rewards apps, migrations) If you want to see how easy it can be to float to the top of your customer’s priority list in a few short weeks, shoot me a message or schedule a call and I’ll be happy to answer your questions.