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Mark Stephen L.
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Mark Stephen L.

Social Media Manager | Content Strategy & Growth

I help coaches, creators, personal brands, and online businesses turn social media into a consistent growth channel through strategic content planning, execution, and performance optimization. With 4+ years of experience in social media management and experience managing 24+ social media accounts, I specialize in building structured content systems that keep brands consistent, relevant, and focused on measurable results. What I can help you with: • Social Media Strategy & Content Planning • Multi-Platform Social Media Management • Content Calendar & Scheduling • Content Repurposing • Audience Engagement & Community Growth • Social Media Analytics & KPI Tracking • Performance Reporting & Optimization • Caption, Hook & Conversion-Focused Copywriting • Short-Form Content Strategy for Reels, TikTok & YouTube Shorts • Platform-Specific Content Optimization I have managed content across Facebook, Instagram, TikTok, and YouTube, with experience adapting content based on platform trends, audience behavior, and performance data. My background in*video editing and copywriting gives me an additional advantage as a Social Media Manager. I understand how to turn existing content into multiple social assets, develop stronger hooks and captions, and structure content for reach, retention, engagement, and conversion. One of my previous projects involved managing and organizing 24+ social media accounts, while another short-form content strategy contributed to 3.3M+ TikTok views and 42%+ engagement rates on top-performing posts. I don't believe social media should simply be about posting consistently. It should have a system, strategy, and purpose behind it. That's why my approach focuses on: Strategy → Content → Distribution → Engagement → Analytics → Optimization If you're looking for a Social Media Manager who can combine strategic thinking, organized execution, content knowledge, and performance analysis, I'd be happy to help build a stronger and more consistent social media presence for your brand.

🇵🇭Puerto Princesa, Philippines$8/hr100% JSS4.74 (5)Since May 2022

Earnings and projects

MRR
$53

Last 6 months ÷ 6

World#149,462 / 412k
🇵🇭Country#23,606 / 56.3k
Revenue, last 30 days
$89

Last 6 months: $319

World#93,699 / 412k
🇵🇭Country#17,773 / 56.3k
Total earnings
$1.1k

Billed in all: $1.2k

World#383,883 / 412k
🇵🇭Country#54,071 / 56.3k
Per project
$188

$319 in the last 6 months

World#268,861 / 412k
🇵🇭Country#34,165 / 56.3k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇵🇭Country#14,297 / 56.3k
Projects in all
6
67% fixed33% hourly
World#250,290 / 412k
🇵🇭Country#23,310 / 56.3k

Earnings, last 30 days

$1.2k+$89 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,100$1,150$1,200$1,250Oct 8Oct 23Nov 7

Skill rankings: Top 30% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #76Audience Targeting190 freelancers · 🇵🇭 #5Top 40%
  2. #114HootSuite329 freelancers · 🇵🇭 #40Top 35%
  3. #254Content Development823 freelancers · 🇵🇭 #27Top 31%
  4. #330KPI Metric Development775 freelancers · 🇵🇭 #52Top 43%
  5. #377Content Planning928 freelancers · 🇵🇭 #79Top 41%
  6. #460Community Engagement1,035 freelancers · 🇵🇭 #136Top 44%
  7. #573Social Media Optimization1,573 freelancers · 🇵🇭 #74Top 36%
  8. #652Analytics2,087 freelancers · 🇵🇭 #69Top 31%