Skip to content
BackNov 8
Michael  S.
Upwork badge

Michael S.

Web & Email Designer | UI/UX & CRO | Landing Pages | 115M+ Generated

🏆 Top 1% of Freelancers – Top Rated Plus 📈 $115M+ Email Revenue Generated 💪 Senior Website, Email, UI UX, Graphic Designer 🎯 Worked with brands like PlayStation, Shopify, Uber, RE/MAX, Google, Zoom, LinkedIn, Jobscan, Samsung, Klaviyo, Beehiiv, Dolby, and more 🕰 Certified Website, Graphic, UI UX Designer by Google, Upwork, Conestoga College, IBM Hi, I'm a versatile creative who is a website designer, website developer, email marketing specialist, and strategist with over a decade of experience building high-performing digital experiences. I started my career as a graphic designer, which shaped the way I approach every project today. Strong visual hierarchy, typography, and brand consistency are the foundation of my work. Over time, I expanded into website design, web design, and full website development, combining design precision with strategy, UI UX thinking, and conversion optimization. As a web designer, I bring the same eye for detail to every web design project, ensuring each layout supports both brand and business goals. Today, I help brands design and develop websites that are fast, scalable, and built to perform. Whether you need a complete website design, a high-converting landing page, an eCommerce experience, or a custom WordPress build, I deliver polished solutions with clean structure and measurable results. I work across WordPress, Elementor, Webflow, Framer, and Shopify, ensuring every website design balances aesthetics, usability, and performance. Each web design I produce is structured for clarity, speed, and long-term scalability. Alongside web design, I specialize in professional email design and full-scale email marketing strategy. As an experienced email designer and HTML email developer, I create high-performing email campaigns, branded email templates, and scalable email design systems that support growth. I work across Klaviyo email marketing, HubSpot email design, Mailchimp, Flodesk, and ActiveCampaign, delivering both email strategy direction and hands-on email design execution. From lifecycle campaigns to cold email systems and advanced email automation sequences, I design and build email marketing ecosystems that drive engagement and revenue. My email designs are crafted to feel cohesive across every touchpoint, from welcome flows to broadcast campaigns. Every email design I produce is built on the same principles that guide my web design work, My email design approach focuses on clarity, responsiveness, and conversion. From segmentation strategy to Klaviyo automation flows, I implement email automation systems that increase open rates, click-through rates, and long-term customer retention. Every email design is optimized for deliverability, accessibility, and cross-device performance. Whether it's a single email design or a complete email automation architecture, my email strategy is built around performance and scalability. 🚀 WHERE I DELIVER RESULTS 🌐 Website Design & Web Development Strategic website design and web development for SaaS, eCommerce, and service-based brands. I design and build responsive, conversion-focused websites supported by strong UI UX foundations and clear business objectives. My web design process is grounded in research and measurable outcomes. 📧 Email Marketing, Email Design, Email Designs & Email Automation End-to-end email marketing strategy and advanced email design services, including Klaviyo email marketing, HubSpot email design, Mailchimp campaigns, Flodesk builds, ActiveCampaign flows, custom email templates, and scalable email automation systems. As a dedicated email designer, I design, build, code, and optimize high-performing email designs and email campaigns that support acquisition, retention, and revenue growth. My email strategy covers the full lifecycle, from first-touch email designs to long-term email automation flows. Every email design is purpose-built. 📦 Product & Interface Design UI UX systems for dashboards, web apps, and digital platforms with structured information architecture, scalable design systems, and performance-driven thinking. This informs my web design and email design practice. 🎨 Brand & Visual Systems Rooted in my background as a graphic designer, I create cohesive visual systems that align branding across website design, email design, email marketing, and product experiences. 🛠️ Tools & Platforms Figma, Adobe Photoshop. Illustrator WordPress, Elementor, Webflow, Framer, Shopify Klaviyo, HubSpot, Mailchimp, Flodesk, ActiveCampaign, etc. HTML email development, responsive email design, email automation, and performance optimization If you're looking for a website designer, website developer, or experienced email designer who understands email design, email designs, email automation, email strategy, and conversion strategy at a strategic level, I'd be glad to collaborate. Whether the project calls for web design, email design, or both, working together as one system, I can support

🇨🇦Toronto, Canada$50/hr100% JSS4.76 (179)Since May 2022
GlobeUpwork

Earnings and projects

MRR
$19k

Last 6 months ÷ 6

World#257 / 412k
🇨🇦Country#9 / 7,134
Revenue, last 30 days
$32k

Last 6 months: $114k

World#61 / 412k
🇨🇦Country#2 / 7,134
Total earnings
$333k

Billed in all: $352k

World#6,357 / 412k
🇨🇦Country#180 / 7,134
Per project
$1k

$1.5k in the last 6 months

World#123,251 / 412k
🇨🇦Country#2,242 / 7,134
Projects, last 6 months
78

Across 86 contracts

35% fixed65% hourly
World#369 / 412k
🇨🇦Country#6 / 7,134
Projects in all
330

Across 380 contracts

42% fixed58% hourly
World#4,057 / 412k
🇨🇦Country#68 / 7,134

Earnings, last 30 days

$352k+$31.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$320k$340k$360kOct 9Oct 24Nov 8

Skill rankings: Top 0.04% in Graphic Design

Top 1% in 20 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 2Website4,628 freelancers · 🇨🇦 #1Top 0.04%
  2. 3Email Automation4,268 freelancers · 🇨🇦 #2Top 0.07%
  3. 3Email Campaign Setup2,501 freelancers · 🇨🇦 #2Top 0.12%
  4. #4Landing Page Design4,897 freelancers · 🇨🇦 #1Top 0.08%
  5. #4Email Design2,188 freelancers · 🇨🇦 #2Top 0.18%
  6. #5Email Marketing Strategy2,223 freelancers · 🇨🇦 #2Top 0.22%
  7. #5Email & Newsletter1,804 freelancers · 🇨🇦 #2Top 0.28%
  8. #6UX & UI7,598 freelancers · 🇨🇦 #1Top 0.08%