Arif E.
Google Ads Specialist | Local Business | Home Service | Leads & Call
I don’t just run 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. I build systems that turn ad spend into predictable leads, sales, and revenue. I help businesses grow through 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐏𝐏𝐂 𝐀𝐝𝐬 and 𝐆𝐨𝐨𝐠𝐥𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 (𝐏𝐌𝐚𝐱), with a strong focus on 𝗥𝗢𝗜, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴, 𝗹𝗲𝗮𝗱 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗖𝗣𝗔, 𝗥𝗢𝗔𝗦, and scalable growth. I don’t optimize campaigns just to improve clicks or impressions. I focus on what happens after the click: conversions, customer acquisition cost, revenue, and whether your ad spend is actually producing a profitable return. 📈 𝐑𝐞𝐜𝐞𝐧𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 🔹$𝟒.𝟐𝐊 𝐬𝐩𝐞𝐧𝐝 → 𝟏𝟕𝟐 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 → $𝟐𝟒.𝟒𝟐 𝐂𝐏𝐀 → 𝟒𝟖𝟒 𝐜𝐥𝐢𝐜𝐤𝐬 🔹𝟐𝟏 𝐥𝐞𝐚𝐝𝐬 → +𝟔𝟏.𝟓𝟒% 𝐥𝐞𝐚𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 → $𝟓𝟕.𝟎𝟔 𝐜𝐨𝐬𝐭/𝐜𝐨𝐧𝐯. → 𝟑𝟎 𝐝𝐚𝐲𝐬 🔹$𝟏𝟐𝟏 → $𝟐𝟒.𝟒𝟐 𝐜𝐨𝐬𝐭/𝐜𝐨𝐧𝐯 𝐚𝐟𝐭𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐫𝐞𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 & 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 🔹$𝟖𝟐𝟎𝐊 𝐬𝐩𝐞𝐧𝐝 → $𝟐.𝟕𝐌 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 → 𝟑𝟐𝟗% 𝐑𝐎𝐀𝐒 🔹$𝟏𝟐𝟎𝐊 𝐬𝐩𝐞𝐧𝐝 → $𝟕𝟖𝟎𝐊 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 → 𝟔𝟓𝟎% 𝐑𝐎𝐀𝐒 🔹$𝟕𝟎𝐊 𝐬𝐩𝐞𝐧𝐝 → $𝟔𝟎𝟎𝐊 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 → 𝟖𝟓𝟕% 𝐑𝐎𝐀𝐒 Strong Google Ads performance starts with the right campaign structure, reliable conversion data, the right bidding strategy, and continuous optimization based on actual business outcomes. If you’re tired of: - Spending money on ads without knowing what you’re actually getting back - Getting clicks and conversions but not enough qualified customers - Campaigns that perform at a small scale but fail when you try to grow - Agencies that send reports without addressing the real problems - Making optimization decisions based on inaccurate or incomplete tracking I help businesses 𝐥𝐚𝐮𝐧𝐜𝐡, 𝐟𝐢𝐱, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞, 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 focused on measurable performance and profitability. 🚀 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 ✔ Google Ads Campaign Setup & Management — Search, Performance Max, Shopping & Demand Gen ✔ Campaign Structure & Keyword Strategy — built around search intent, conversion quality, and scalability ✔ Google Ads Audit & Performance Diagnosis — identify wasted spend, weak campaigns, tracking issues, and missed opportunities ✔ CPA & ROAS Optimization — improve acquisition efficiency while protecting valuable conversions and revenue ✔ Scaling Strategies — increase lead and sales volume without blindly increasing wasted spend ✔ Ad Copy & Creative Strategy — conversion-focused messaging aligned with customer intent ✔ Landing Page & Funnel Feedback — identify conversion barriers beyond the Google Ads account ✔ Conversion Tracking & Analytics — GA4, Google Tag Manager, Enhanced Conversions, offline conversion tracking, and server-side tracking 🎯 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 — 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 Most freelancers focus on: → Setting up campaigns → Adjusting bids → Adding keywords → Sending reports I go deeper. I look at your Google Ads account as a growth system, not just a collection of campaigns. 🔍 Find wasted spend: identify where your budget is being wasted and where additional opportunities exist. 🧠 Understand buyer intent: connect search terms, keywords, ads, and landing pages to the actual customer journey. 📊 Fix the data underneath the campaigns: because if your conversion tracking is wrong, Google is optimizing toward the wrong signals. ⚙️ Build for scalability: create campaign structures, bidding strategies, and tracking systems that can support growth. 📈 Optimize for business outcomes: focus on qualified leads, CPA, revenue, ROAS, and profitability instead of vanity metrics. 💡 𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 I work best with: Service-based businesses, local & international E-commerce brands Businesses already investing in Google Ads but not getting the return they expect Companies looking to reduce CPA or improve ROAS Agencies that need a reliable Google Ads specialist Businesses that need an account audit, restructure, tracking fix, or performance recovery 📊 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐄𝐱𝐩𝐞𝐜𝐭 Clear and proactive communication Data-driven optimization Accurate conversion tracking Continuous testing and performance improvement Less wasted ad spend Better visibility into what is actually driving results A focus on leads, sales, revenue, CPA, and ROAS ⚡ 𝐋𝐞𝐭’𝐬 𝐓𝐚𝐥𝐤 If your Google Ads account is spending money but the results don’t match the investment, or if your campaigns are performing well and you’re ready to scale them without scaling wasted spend. 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. I’ll take a quick look and tell you what I would investigate or fix first.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $688
Billed in all: $3,742$3.7k
$229 in the last 6 months
Across 5 contracts
Across 48 contracts
Earnings, last 30 days
Skill rankings: Top 37% in Google Ads
Ranked by MRR among everyone on Upwork with the skill.
- #75Display Ad Campaign172 freelancers · 🇧🇩 #7Top 44%🇧🇩#7 of 25
- #83SEM Campaign Setup210 freelancers · 🇧🇩 #8Top 40%🇧🇩#8 of 29
- #83Shopping Campaign Setup186 freelancers · 🇧🇩 #10Top 45%🇧🇩#10 of 34
- #275Search Engine Marketing Strategy630 freelancers · 🇧🇩 #30Top 44%🇧🇩#30 of 66
- #461Performance Marketing1,000 freelancers · 🇧🇩 #21Top 46%🇧🇩#21 of 40
- #538Google Ads Account Setup1,074 freelancers · 🇧🇩 #57Top 50%🇧🇩#57 of 154
- #579Google Ads Audit1,171 freelancers · 🇧🇩 #71Top 49%🇧🇩#71 of 186
- #712Google Ad Manager1,806 freelancers · 🇧🇩 #72Top 39%🇧🇩#72 of 220