Kelly M.

PPC Manager 14+ yrs: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads

Experienced Online Marketing Manager since 2011 with a demonstrated history of working in both e-commerce and lead-gen industries. I am skilled in PPC campaign setup, management & optimization across Google Ads, Microsoft Ads, Meta Ads & LinkedIn Ads. E-Commerce: I love working with e-commerce brands whether you have an established account or are new to advertising. I have experience working with various Standard Shopping and Performance Max campaign strategies. I also run optimizations to Google Merchant Center feeds whether it be running feed rules, using supplemental feeds, utilizing GMC's add-ons, etc. to try to best maximize product visibility on search engines. Lead Gen: I work with a lot of lead-gen clients right now. One important thing with lead-gen accounts is ensuring we're able to track conversions past a standard form submission. I have experience with importing MQL or better goals (whether it be via Hubspot or offline conversion imports), so that campaigns are optimized as effectively as possible. I also understand that asking for a Demo Request can be a hard sell on a user's first visit to your website. Therefore, it's important we strategize how to best effectively capture quality leads using some middle-funnel approaches such as gated content, etc. Happy to chat further!