Habiba G.
Expert Packaging & Brand Identity Designer | FMCG, Beauty, E-Commerce
Top Rated senior designer helping brands look world-class and sell smarter. With 15+ years of experience in brand identity, packaging design, and UI/UX, I’ve worked with startups, established companies, and global brands to: 🚀 Increase product shelf pickup rates by up to 40% with strategic retail packaging 💡 Elevate brand perception through cohesive visual identity systems 📦 Create packaging and label designs that attract buyers and build loyalty 📲 Design intuitive UI/UX for e-commerce, mobile apps, and digital platforms that boost engagement and conversions Specialties: Brand Strategy & Visual Identity Design Packaging & Label Design (FMCG, beauty, wellness, food & beverage, lifestyle) E-commerce & Retail Packaging Adaptations UI/UX Design for Websites, Apps & Digital Products Brand Guidelines & Style Guides Creative Direction & Consumer-Centric Design Why clients hire me: ✔ Senior-level expertise — 15+ years in global branding and design ✔ Business-driven creativity — every design decision supports ROI ✔ Cross-industry versatility — from FMCG and beauty to e-commerce and tech ✔ Collaborative process — clear communication, on-time delivery, and strategic insights Whether you’re launching a new product, refreshing your brand, or scaling into new markets, I deliver designs that look exceptional, connect emotionally, and drive results. 📩 Let’s create a brand experience your customers can’t ignore.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $203
Billed in all: $10,262$10k
$101 in the last 6 months
Across 17 contracts
Earnings, last 30 days
Skill rankings: Top 30% in Print Campaign
Ranked by MRR among everyone on Upwork with the skill.
- #11Print Campaign37 freelancers · 🇵🇰 #1Top 30%🇵🇰#1 of 3
- #136Digital Ad Campaign405 freelancers · 🇵🇰 #10Top 34%🇵🇰#10 of 31
- #149Branding Template334 freelancers · 🇵🇰 #29Top 45%🇵🇰#29 of 58
- #367Brand Positioning909 freelancers · 🇵🇰 #34Top 40%🇵🇰#34 of 73
- #842Corporate Brand Identity2,351 freelancers · 🇵🇰 #122Top 36%🇵🇰#122 of 325
- #921Label & Packaging Design2,014 freelancers · 🇵🇰 #190Top 46%🇵🇰#190 of 425
- #1,440Brand Development3,166 freelancers · 🇵🇰 #96Top 45%🇵🇰#96 of 189
- #1,450Brand Identity Design3,030 freelancers · 🇵🇰 #290Top 48%🇵🇰#290 of 601