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Habiba G.

Habiba G.

Expert Packaging & Brand Identity Designer | FMCG, Beauty, E-Commerce

Top Rated senior designer helping brands look world-class and sell smarter. With 15+ years of experience in brand identity, packaging design, and UI/UX, I’ve worked with startups, established companies, and global brands to: 🚀 Increase product shelf pickup rates by up to 40% with strategic retail packaging 💡 Elevate brand perception through cohesive visual identity systems 📦 Create packaging and label designs that attract buyers and build loyalty 📲 Design intuitive UI/UX for e-commerce, mobile apps, and digital platforms that boost engagement and conversions Specialties: Brand Strategy & Visual Identity Design Packaging & Label Design (FMCG, beauty, wellness, food & beverage, lifestyle) E-commerce & Retail Packaging Adaptations UI/UX Design for Websites, Apps & Digital Products Brand Guidelines & Style Guides Creative Direction & Consumer-Centric Design Why clients hire me: ✔ Senior-level expertise — 15+ years in global branding and design ✔ Business-driven creativity — every design decision supports ROI ✔ Cross-industry versatility — from FMCG and beauty to e-commerce and tech ✔ Collaborative process — clear communication, on-time delivery, and strategic insights Whether you’re launching a new product, refreshing your brand, or scaling into new markets, I deliver designs that look exceptional, connect emotionally, and drive results. 📩 Let’s create a brand experience your customers can’t ignore.

🇵🇰Lahore, Pakistan$40/hr100% JSS5.00 (11)Since May 2022
GlobeUpwork

Earnings and projects

MRR
$34

Last 6 months ÷ 6

World#157,511 / 412k
🇵🇰Country#23,030 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $203

Total earnings
$10k

Billed in all: $10k

World#195,808 / 412k
🇵🇰Country#20,951 / 52.9k
Per project
$630

$101 in the last 6 months

World#161,810 / 412k
🇵🇰Country#16,174 / 52.9k
Projects, last 6 months
2
100% fixed0% hourly
World#88,922 / 412k
🇵🇰Country#17,052 / 52.9k
Projects in all
16

Across 17 contracts

76% fixed24% hourly
World#155,089 / 412k
🇵🇰Country#25,779 / 52.9k

Earnings, last 30 days

$10.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10.0k$10.2k$10.4k$10.6kOct 9Oct 24Nov 8

Skill rankings: Top 30% in Print Campaign

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Print Campaign37 freelancers · 🇵🇰 #1Top 30%
  2. #136Digital Ad Campaign405 freelancers · 🇵🇰 #10Top 34%
  3. #149Branding Template334 freelancers · 🇵🇰 #29Top 45%
  4. #367Brand Positioning909 freelancers · 🇵🇰 #34Top 40%
  5. #842Corporate Brand Identity2,351 freelancers · 🇵🇰 #122Top 36%
  6. #921Label & Packaging Design2,014 freelancers · 🇵🇰 #190Top 46%
  7. #1,440Brand Development3,166 freelancers · 🇵🇰 #96Top 45%
  8. #1,450Brand Identity Design3,030 freelancers · 🇵🇰 #290Top 48%