Eduardo R.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help established Shopify brands turn more of their existing traffic into sales. When conversion falls or paid traffic gets harder to justify, I work out where customers are getting stuck and take the improvements through design, implementation and measurement. You have one person responsible for keeping the work moving: deciding what deserves attention, designing the response, directing development, checking the release and reviewing what happened. Some examples of that work: • Eight-figure women’s wellness brand: led a cart subscription experiment from hypothesis and design through test launch, analysis and rollout. Subscription conversion increased 15.43% relative to the control. • Seven-figure breast-pump brand entering the US: led product education, mobile buying and Shopify implementation. Reported purchase conversion moved from 0.48% to 1.02% across the before/after periods of the broader optimization program. • Eight-figure portable booster-seat brand: led a Shopify redesign from product discovery through design, development direction, QA and launch, covering navigation, product pages and bundles. • Nine-figure LED skincare brand: owned analysis, design, test specifications and development direction across customer proof and product education, including the mobile experience for a new skincare line. I’ve spent five years leading conversion work with founders and ecommerce teams. My portfolio shows the actual interfaces, the decisions behind them and the outcomes we could measure. I start with your business: what changed in traffic, offers, product mix, stock and the buying journey, and whether the tracking can be trusted. Then we agree on the problem to solve and the work needed to solve it. That might be a focused product-page or cart improvement, a testing program, or a larger Shopify redesign. I can build selected changes directly in Shopify and lead delivery with your developers when the scope calls for it. We agree on responsibilities before work starts. I measure progress against purchases and revenue, with attention to discounts, returns and margin where the data is available. I use experiments when traffic supports a useful result. Tell me what’s changed in your store and what you’ve already tried. We can identify where I can help and define a sensible first project.