Arwa M.

The best designs I've shipped are the ones where users didn't notice the design at all. They just got it. Senior UX Designer and Service Design Consultant with 5+ years designing products real people depend on daily. Not wireframes that live in Figma forever — shipped, live, iterated-on-by-real-users work. ───────────────────────────── CURRENTLY WORKING ON CGIAR AI Hub, Abu Dhabi — Service Design Consultant Digital Transformation Accelerator. Facilitating design sprints, building HCD frameworks, running user research across international teams in the global south. Xymbia — Senior UX Designer and Product Strategist Designing the full platform for service businesses moving from WhatsApp bookings to a unified operating system. Booking flows, time tracking, dashboards, role-based ops, design system built from scratch. Involved in product strategy and roadmap — not just executing what's decided. ───────────────────────────── PREVIOUSLY SHIPPED Marham — Healthcare platform connecting patients, doctors and labs. Patient onboarding, Doctor PMS, shared family care, remote consultations, scheduling. Concept through UAT through production. Digital IPM — Enterprise ops platform. Role-based dashboards for managers, supervisors and auditors. Field mobile app with offline capability and real-time task execution. ───────────────────────────── WHAT I DO WELL Complex multi-role products where different users need different things from the same screen SaaS dashboards, healthcare systems, marketplaces, booking flows, enterprise ops tools Service design — workshops, HCD frameworks, design sprints, stakeholder facilitation End-to-end: research, IA, wireframes, prototyping, high-fidelity UI, developer handoff Design systems built to scale, not just look good ───────────────────────────── HOW I WORK Research first. Always. Test before it's comfortable. Iterate without ego. Hand off designs that don't need a meeting to explain. Use AI throughout to move faster without losing quality. ───────────────────────────── TOOLS Figma, FigJam, Miro, Notion, Jira, ClickUp Usability testing, heuristic evaluation, research documentation, stakeholder facilitation ───────────────────────────── If you've got a genuinely hard problem and want someone who won't panic at the ambiguity — I'm your person.