Yassir B.

I manage Klaviyo accounts end-to-end for DTC brands in the Gulf, Europe and the US: strategy, campaign calendar, flows, DR copy, design direction and reporting. Agency experience, 1,900+ hours on Upwork, 100% Job Success across 27 contracts. Most brands do not have an email problem, they have an ownership problem. The calendar slips, flows get built once and never touched again, and nobody is A/B testing constantly or reading the KPI's to optimize the channels. What that looks like: Strategy and planning. Monthly campaign calendars built around your promo cycle, launches and seasonality rather than a generic template. Flows. Welcome, abandoned cart, abandoned checkout, browse & site abandon, post-purchase, winback, back in stock and sunset, built properly the first time and then tested and rewritten as the data comes in. Team. When a brand needs more volume than one person can produce, I brief and manage the designers and copywriters and QA everything before it ships. Reporting. Weekly and monthly reporting on revenue, revenue per recipient, opens, clicks, list growth and deliverability, written so a founder can read it in five minutes and know what to do next. Platforms: Klaviyo, Shopify, Salla, Zid, Omnisend plus integration. Markets: Saudi Arabia and the wider GCC, the UK, DACH and the US. I have run programs in Arabic, English, German and French, which matters if you sell into more than one region and do not want the same email translated badly four times. Best fit: DTC brands with consistent monthly revenue who want one person to own email and SMS instead of handing out one-off tasks. Usually a monthly retainer or ongoing hourly. If you want to know where your account stands before committing to anything, send me view access and I will tell you what I would fix first and in what order.