Hyejeong-Judy H.

[Summary] Hi, I'm a product designer with experience building 0→1 products and scalable platforms across B2B e-commerce and AI. I design end-to-end experiences across web and mobile, from UX strategy to high-fidelity UI. Currently at Newprint, I’m leading the design of the company’s first B2B e-commerce mobile app, transforming a web-only platform into a native mobile experience and building cross-platform design systems in close collaboration with product managers and engineers. Previously, as a founding designer at Lookie AI, I helped launch an AI-powered product that reached 5,000 global users and ranked 4th on Product Hunt. [Relevant Experience] Product Designer / Newprint Jun. 2025 - Present | Canada · Ottawa - Led the end-to-end design of Newprint’s first B2B e-commerce mobile app (0→1), transforming an existing web-only platform into a native mobile experience - Defined mobile design systems and interaction patterns to ensure consistency and long- term maintainability across B2B e-commerce web and mobile platforms Founding Product Designer / Lookie AI Jul. 2024 - Mar. 2025 | Canada · Remote - Achieved 4th place on Product Hunt with 723 upvotes, showcasing the impact of the user- centric design and product appeal - Designed user flow where users share YouTube videos to Lookie, and AI generates a summary, enabling users to save time on long videos, resulting in 27.8% 1-week retention and 16.7% 4-week retention - Created intuitive interfaces that enhanced user experience, driving the acquisition of 1,000 users within 2 days and growing to 5,000 global users [Approach to UX/UI audits and updates - Working Process] 1. UX Analysis and Research I use the service myself from the perspective of a user to record first impressions and analyze the UX. Depending on the situation, I collect user feedback through appropriate methods such as usability testing, surveys, or interviews. 2. Identifying Key Issues Based on the UX analysis and user feedback, I identify and summarize the most critical issues that hinder business goals. 3. Proposing Solutions and Setting Project Goals I propose solutions that best meet the business goals and requirements, then discuss and set project goals with the team. 4. Creating Sketches or Wireframes and UI Design I create sketches or wireframes to organize the UX flow and proceed with interface design, ensuring the consistency of all elements. If the business has a set brand concept, I follow it; if not, I propose a new visual concept and update the visual elements accordingly. 5. Prototyping I conduct prototyping to review and refine the UX and UI, making final adjustments as needed. [Software Skills] 1. Figma 2. Adobe XD 3. Sketch 4. ProtoPie 5. Adobe illustrator / Photoshop / Premiere Pro / After Effects