Skip to content
BackNov 7
Daniel L.
Upwork badge

Daniel L.

Cold Email Outreach | GTM Outbound Strategy | Lifecycle Architecture

I build and fix cold email infrastructure so your outbound actually reaches the inbox. Domains, mailboxes, SPF, DKIM and DMARC, warmup, deliverability recovery, and the outbound strategy that runs on top of it. Most cold email problems aren't copy problems. Emails land in spam, domains get burned, and reply rates quietly drop to zero while the dashboard still says "sent." That's the part I fix. I'm Daniel. I've worked in email since 2016, with B2B SaaS companies, agencies, professional services firms, and brands including Airbnb, Heineken and RE/MAX. RESULTS • Recovered 30 to 80% of inbox placement for clients with damaged sender reputation • One B2B cold email program generated 51 sales opportunities and $51K in pipeline COLD EMAIL INFRASTRUCTURE SETUP • Secondary domain strategy and setup • Google Workspace and Microsoft 365 mailbox setup • SPF, DKIM, DMARC and custom tracking domains • Warmup schedules and safe daily sending limits • Instantly setup: accounts, campaigns, sending rules and inbox rotation • Scaling plans: how many domains and inboxes your volume actually needs DELIVERABILITY AUDITS AND RECOVERY • Inbox placement testing across Gmail and Outlook • Blocklist checks and removal • Domain and sender reputation diagnosis • List quality and bounce rate fixes • A written recovery plan, then hands-on implementation This works for cold email and for marketing platforms like Klaviyo, HubSpot, Customer io, Kit, ActiveCampaign and GoHighLevel. OUTBOUND STRATEGY AND CAMPAIGN MANAGEMENT • ICP and offer: who to target and what to say • Lead sourcing and email verification • Short, specific sequences written for replies • A/B testing on angles, offers and CTAs • Ongoing campaign management and reporting on a monthly retainer • CRM handoff so positive replies land in HubSpot or Salesforce LIFECYCLE EMAIL I also build lifecycle systems in Klaviyo, HubSpot and Customer io: welcome, onboarding, nurture, retention and win-back flows. Same diagnostic approach, applied to the leads and customers you already have. HOW I WORK I start with a diagnosis of your domains, infrastructure, list and offer. Before any new emails go out, you get a clear picture of what's broken and what to fix first. Setup and audits are fixed-scope projects, with monthly retainers for ongoing management. If your cold email is landing in spam, your reply rates have dropped, or you're about to launch outbound and want it built right the first time, send me a message with your current setup. I'll tell you where I'd look first. Skills: Cold Email Deliverability • Cold Email Infrastructure • Email Deliverability • Inbox Placement • SPF DKIM DMARC • Domain Reputation • Instantly • B2B Outbound • Outbound Strategy • GTM • B2B Lead Generation • Cold Email Copywriting • Blocklist Removal • Klaviyo Deliverability

🇨🇦Toronto, Canada$60/hr100% JSS5.00 (14)Since Jun 2022

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#34,940 / 412k
🇨🇦Country#625 / 7,133
Revenue, last 30 days
$0

Last 6 months: $8.3k

Total earnings
$49k

Billed in all: $52k

World#76,962 / 412k
🇨🇦Country#1,553 / 7,133
Per project
$1.4k

$926 in the last 6 months

World#101,067 / 412k
🇨🇦Country#1,824 / 7,133
Projects, last 6 months
9

Across 10 contracts

60% fixed40% hourly
World#21,105 / 412k
🇨🇦Country#325 / 7,133
Projects in all
36

Across 37 contracts

65% fixed35% hourly
World#83,215 / 412k
🇨🇦Country#1,523 / 7,133

Earnings, last 30 days

$51.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$50k$51k$52k$53kOct 8Oct 23Nov 7

Skill rankings: Top 6% in List Building

Ranked by MRR among everyone on Upwork with the skill.

  1. #30Customer Lifecycle Messaging158 freelancers · 🇨🇦 #1Top 19%
  2. #33Email Security243 freelancers · 🇨🇦 #3Top 14%
  3. #44Outreach Email Copywriting593 freelancers · 🇨🇦 #3Top 7%
  4. #89Email Campaign Optimization828 freelancers · 🇨🇦 #3Top 11%
  5. #114Go-to-Market Strategy820 freelancers · 🇨🇦 #4Top 14%
  6. #120DNS1,014 freelancers · 🇨🇦 #2Top 12%
  7. #131Lead Generation Strategy1,364 freelancers · 🇨🇦 #6Top 10%
  8. #165Outreach Strategy1,628 freelancers · 🇨🇦 #3Top 10%