Nicola T.
Consultant: Experience Research | AI | Analytics
My consultancy work spans AI, data, and experience research across user (UX), learner (LX), and employee (EX) contexts, unified by one outcome: improving organisational performance. Whether I’m designing learning experiences, analysing complex data, conducting behavioural research, or identifying AI and automation opportunities, the focus is always the same: understanding how people actually work, where friction exists, and what needs to change to drive measurable impact. I combine expertise in product management, learning, research, analytics, and applied AI to move beyond surface-level insight and deliver clear, evidence-based recommendations that improve outcomes. With 20+ years’ experience across industry and academia, I bring a rigorous, evidence-led approach to understanding behaviour, translating insight into action, and helping organisations make better product, people, and business decisions. Core Expertise AI & Automation Strategy (Discovery → Prioritisation) Stakeholder interviews and workflow mapping Identification of high-impact AI/automation opportunities Evaluation frameworks (impact, data readiness, complexity, speed to value) Translating complex workflows into clear, actionable roadmaps Learning Experience Design (LX) End-to-end curriculum and programme design (digital, hybrid, face-to-face) Instructional design (multimodal, evidence-based, highly engaging) Personalisation, localisation, and accessibility LMS / LXP / tool selection and architecture Learning Analytics & Impact Evaluation Measurement frameworks from experience → application → impact → return Analysis of qualitative feedback using AI/NLP Survey and assessment design (valid, reliable, evidence-based) Learner journey mapping and persona development AI Systems & NLP Custom AI systems (RAG, semantic search, conversational AI) Fine-tuned NLP models for classification and thematic analysis Semantic chunking and context-aware processing Entity extraction and relationship mapping Privacy-first, GDPR-compliant architectures Data Science & Insight Generation Predictive modelling (regression, segmentation, factor analysis) Workflow and behavioural analysis Dashboarding and decision-ready reporting
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.7k
Billed in all: $173,650$174k
$4.7k in the last 6 months
Across 39 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Academic Writing
Ranked by MRR among everyone on Upwork with the skill.
- #19Higher Education163 freelancers · 🇬🇧 #3Top 12%🇬🇧#3 of 6
- #20Training Needs Analysis134 freelancers · 🇬🇧 #1Top 15%🇬🇧#1 of 5
- #34Online Instruction263 freelancers · 🇬🇧 #3Top 13%🇬🇧#3 of 10
- #56Survey Design430 freelancers · 🇬🇧 #3Top 13%🇬🇧#3 of 22
- #87Elearning Design574 freelancers · 🇬🇧 #4Top 15%🇬🇧#4 of 32
- #103Curriculum Design699 freelancers · 🇬🇧 #6Top 15%🇬🇧#6 of 30
- #122Articulate Storyline687 freelancers · 🇬🇧 #5Top 18%🇬🇧#5 of 33
- #155Curriculum Development1,080 freelancers · 🇬🇧 #5Top 14%🇬🇧#5 of 32