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Nicola T.
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Nicola T.

Consultant: Experience Research | AI | Analytics

My consultancy work spans AI, data, and experience research across user (UX), learner (LX), and employee (EX) contexts, unified by one outcome: improving organisational performance. Whether I’m designing learning experiences, analysing complex data, conducting behavioural research, or identifying AI and automation opportunities, the focus is always the same: understanding how people actually work, where friction exists, and what needs to change to drive measurable impact. I combine expertise in product management, learning, research, analytics, and applied AI to move beyond surface-level insight and deliver clear, evidence-based recommendations that improve outcomes. With 20+ years’ experience across industry and academia, I bring a rigorous, evidence-led approach to understanding behaviour, translating insight into action, and helping organisations make better product, people, and business decisions. Core Expertise AI & Automation Strategy (Discovery → Prioritisation) Stakeholder interviews and workflow mapping Identification of high-impact AI/automation opportunities Evaluation frameworks (impact, data readiness, complexity, speed to value) Translating complex workflows into clear, actionable roadmaps Learning Experience Design (LX) End-to-end curriculum and programme design (digital, hybrid, face-to-face) Instructional design (multimodal, evidence-based, highly engaging) Personalisation, localisation, and accessibility LMS / LXP / tool selection and architecture Learning Analytics & Impact Evaluation Measurement frameworks from experience → application → impact → return Analysis of qualitative feedback using AI/NLP Survey and assessment design (valid, reliable, evidence-based) Learner journey mapping and persona development AI Systems & NLP Custom AI systems (RAG, semantic search, conversational AI) Fine-tuned NLP models for classification and thematic analysis Semantic chunking and context-aware processing Entity extraction and relationship mapping Privacy-first, GDPR-compliant architectures Data Science & Insight Generation Predictive modelling (regression, segmentation, factor analysis) Workflow and behavioural analysis Dashboarding and decision-ready reporting

🇬🇧Leicester, United Kingdom$110/hr100% JSS5.00 (16)Since Jun 2022

Earnings and projects

MRR
$780

Last 6 months ÷ 6

World#59,059 / 412k
🇬🇧Country#1,138 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $4.7k

Total earnings
$161k

Billed in all: $174k

World#21,319 / 412k
🇬🇧Country#489 / 10.7k
Per project
$4.7k

$4.7k in the last 6 months

World#36,828 / 412k
🇬🇧Country#616 / 10.7k
Projects, last 6 months
1
0% fixed100% hourly
World#128,096 / 412k
🇬🇧Country#2,874 / 10.7k
Projects in all
34

Across 39 contracts

54% fixed46% hourly
World#87,479 / 412k
🇬🇧Country#2,294 / 10.7k

Earnings, last 30 days

$174kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$170k$172k$174k$176kOct 9Oct 24Nov 8

Skill rankings: Top 7% in Academic Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Higher Education163 freelancers · 🇬🇧 #3Top 12%
  2. #20Training Needs Analysis134 freelancers · 🇬🇧 #1Top 15%
  3. #34Online Instruction263 freelancers · 🇬🇧 #3Top 13%
  4. #56Survey Design430 freelancers · 🇬🇧 #3Top 13%
  5. #87Elearning Design574 freelancers · 🇬🇧 #4Top 15%
  6. #103Curriculum Design699 freelancers · 🇬🇧 #6Top 15%
  7. #122Articulate Storyline687 freelancers · 🇬🇧 #5Top 18%
  8. #155Curriculum Development1,080 freelancers · 🇬🇧 #5Top 14%