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Dallas C.
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Dallas C.

Fractional CMO | GTM, Feasibility Studies & Financial Models | JD/MBA

Fractional CMO, go-to-market strategy, feasibility studies and investor-grade financial models from a JD/MBA/FMVA operator. I'll tell you which idea makes money and what it costs to find out. I'm Dallas Coleman, founder of Coleman Management Advisors, and I hold a JD, an MBA and the FMVA. Clients hire me for four things. Go-to-market strategy. Who the buyer is, what they'll pay, which channel reaches them, and a 90-day plan your team can run. For The Sunday Arvo House, a premium children's furniture brand, I mapped competitor pricing from live storefronts, built a six-tier pricing ladder and wrote the launch plan. Market research and competitive intelligence. A managed IT firm hired me to find out why its qualified pipeline had stalled. Structured buyer research overturned leadership's working assumptions, every finding was ranked by revenue impact with a confidence level attached, and they retained me for a second market. Financial models and feasibility. Investor-grade models with inputs, calculations and outputs kept separate, no hardcoded values and no macros, built to hold up in lender and investor diligence. My reference build is an eleven-tab acquisition roll-up model. I also build pro formas, feasibility studies and pricing models. Fractional leadership. Part-time CMO and COO work for companies that need a senior operator a few hours a week, including the systems behind it. I've built a CRM, a warehouse and inventory system and a client portal, so recommendations come with the tools to run them. How I work: you get a first deliverable in days, review cycles stay short, and every conclusion comes with the evidence behind it so you can check it yourself. The legal training shows up where it matters, in contracts, compliance questions and anything a lender or investor will read closely. Coleman Management Advisors is veteran-owned. I served eight years in the Army Reserve. Based near Dallas, Texas, working US business hours. Send me the decision you're trying to make and what you already know. I'll tell you how I'd get you an answer.

🇺🇸Dallas, United States$100/hr100% JSS4.95 (80)Since Jun 2022

Earnings and projects

MRR
$16k

Last 6 months ÷ 6

World#383 / 412k
🇺🇸Country#196 / 62.1k
Revenue, last 30 days
$16k

Last 6 months: $96k

World#514 / 412k
🇺🇸Country#259 / 62.1k
Total earnings
$152k

Billed in all: $158k

World#23,058 / 412k
🇺🇸Country#5,187 / 62.1k
Per project
$989

$1.9k in the last 6 months

World#124,825 / 412k
🇺🇸Country#21,275 / 62.1k
Projects, last 6 months
52

Across 65 contracts

54% fixed46% hourly
World#905 / 412k
🇺🇸Country#175 / 62.1k
Projects in all
154

Across 207 contracts

55% fixed45% hourly
World#15,134 / 412k
🇺🇸Country#2,572 / 62.1k

Earnings, last 30 days

$158k+$15.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$140k$150k$160kOct 9Oct 24Nov 8

Skill rankings: #1 in 2 skills of 18

Rarest: top 0.04% in Microsoft Excel, of 32,524. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Competitive Analysis1,472 freelancers · 🇺🇸 #1Top 0.07%
  2. 1Feasibility Study211 freelancers · 🇺🇸 #1Top 0.47%
  3. 2Pricing Strategy Consulting244 freelancers · 🇺🇸 #2Top 0.82%
  4. 3Market Analysis1,500 freelancers · 🇺🇸 #2Top 0.20%
  5. 3Business Strategy871 freelancers · 🇺🇸 #1Top 0.34%
  6. #4Go-to-Market Strategy820 freelancers · 🇺🇸 #3Top 0.49%
  7. #5Financial Modeling2,224 freelancers · 🇺🇸 #3Top 0.22%
  8. #5Business Plan1,517 freelancers · 🇺🇸 #3Top 0.33%