Dallas C.
Fractional CMO | GTM, Feasibility Studies & Financial Models | JD/MBA
Fractional CMO, go-to-market strategy, feasibility studies and investor-grade financial models from a JD/MBA/FMVA operator. I'll tell you which idea makes money and what it costs to find out. I'm Dallas Coleman, founder of Coleman Management Advisors, and I hold a JD, an MBA and the FMVA. Clients hire me for four things. Go-to-market strategy. Who the buyer is, what they'll pay, which channel reaches them, and a 90-day plan your team can run. For The Sunday Arvo House, a premium children's furniture brand, I mapped competitor pricing from live storefronts, built a six-tier pricing ladder and wrote the launch plan. Market research and competitive intelligence. A managed IT firm hired me to find out why its qualified pipeline had stalled. Structured buyer research overturned leadership's working assumptions, every finding was ranked by revenue impact with a confidence level attached, and they retained me for a second market. Financial models and feasibility. Investor-grade models with inputs, calculations and outputs kept separate, no hardcoded values and no macros, built to hold up in lender and investor diligence. My reference build is an eleven-tab acquisition roll-up model. I also build pro formas, feasibility studies and pricing models. Fractional leadership. Part-time CMO and COO work for companies that need a senior operator a few hours a week, including the systems behind it. I've built a CRM, a warehouse and inventory system and a client portal, so recommendations come with the tools to run them. How I work: you get a first deliverable in days, review cycles stay short, and every conclusion comes with the evidence behind it so you can check it yourself. The legal training shows up where it matters, in contracts, compliance questions and anything a lender or investor will read closely. Coleman Management Advisors is veteran-owned. I served eight years in the Army Reserve. Based near Dallas, Texas, working US business hours. Send me the decision you're trying to make and what you already know. I'll tell you how I'd get you an answer.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $96k
Billed in all: $157,825$158k
$1.9k in the last 6 months
Across 65 contracts
Across 207 contracts
Earnings, last 30 days
Skill rankings: #1 in 2 skills of 18
Rarest: top 0.04% in Microsoft Excel, of 32,524. Ranked by MRR among everyone on Upwork with the skill.
- Competitive Analysis1,472 freelancers · 🇺🇸 #1Top 0.07%🇺🇸#1 of 268
- Feasibility Study211 freelancers · 🇺🇸 #1Top 0.47%🇺🇸#1 of 34
- Pricing Strategy Consulting244 freelancers · 🇺🇸 #2Top 0.82%🇺🇸#2 of 69
- Market Analysis1,500 freelancers · 🇺🇸 #2Top 0.20%🇺🇸#2 of 232
- Business Strategy871 freelancers · 🇺🇸 #1Top 0.34%🇺🇸#1 of 309
- #4Go-to-Market Strategy820 freelancers · 🇺🇸 #3Top 0.49%🇺🇸#3 of 251
- #5Financial Modeling2,224 freelancers · 🇺🇸 #3Top 0.22%🇺🇸#3 of 576
- #5Business Plan1,517 freelancers · 🇺🇸 #3Top 0.33%🇺🇸#3 of 371