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Adepeju  A.
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Adepeju A.

Market & Customer Research Specialist | Startup Research Partner

I help startups, founders, and research teams make better decisions through structured market and customer research. Over the last few years, I’ve completed over 55 projects on Upwork, working with clients across product research, market intelligence, decision-maker interviews, and hard-to-source research. My work goes beyond surface-level research. I specialize in: ✅ Customer discovery & user interviews ✅Market and competitor analysis ✅Decision-maker recruitment (B2B & niche industries) ✅Buyer personas & ICP research ✅Product and feature validation research I’ve conducted structured interviews with plant managers, procurement leads, founders, and senior decision-makers in industries such as manufacturing, food & beverage, real estate, and SaaS—helping teams validate ideas, refine products, and reduce costly assumptions. Clients work with me when they need clear insights, not just data. 🔹 What you can expect: ✅Well-structured research approach ✅Clear documentation & insight summaries ✅Strong communication & reliability ✅Research designed to support real business decisions. If you’re building, validating, or improving a product or strategy, I’d love to support your research needs.

🇳🇬Benin City, Nigeria$15/hr100% JSS4.88 (33)Since Jun 2022

Earnings and projects

MRR
$121

Last 6 months ÷ 6

World#129,753 / 412k
🇳🇬Country#4,996 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $727

Total earnings
$30k

Billed in all: $31k

World#110,012 / 412k
🇳🇬Country#1,455 / 13.8k
Per project
$487

$104 in the last 6 months

World#185,168 / 412k
🇳🇬Country#4,148 / 13.8k
Projects, last 6 months
7

Across 8 contracts

75% fixed25% hourly
World#28,828 / 412k
🇳🇬Country#1,903 / 13.8k
Projects in all
62

Across 70 contracts

64% fixed36% hourly
World#48,998 / 412k
🇳🇬Country#948 / 13.8k

Earnings, last 30 days

$31.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30.5k$31.0k$31.5k$32.0kOct 9Oct 24Nov 8

Skill rankings: Top 19% in Persona Development

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Persona Development95 freelancers · 🇳🇬 #2Top 19%
  2. #26Customer Discovery82 freelancers · 🇳🇬 #4Top 32%
  3. #146Decision Making475 freelancers · 🇳🇬 #6Top 31%
  4. #252Topic Research979 freelancers · 🇳🇬 #12Top 26%
  5. #317Qualitative Research1,057 freelancers · 🇳🇬 #12Top 30%
  6. #483Startup Consulting1,584 freelancers · 🇳🇬 #9Top 30%
  7. #497Competitive Analysis1,472 freelancers · 🇳🇬 #20Top 34%
  8. #817Product Research2,526 freelancers · 🇳🇬 #56Top 32%