Humberto M.

Senior Video Editor | Performance Ads & Branded Content | DTC/B2B

Most video editors make things look polished. I make people stop scrolling, stay engaged, and understand why they should take action. Senior Video Editor and Certified Colorist (Blackmagic Design & ICA), with 10+ years working across two areas: performance-driven advertising and brand storytelling. I edit Direct Response ads for DTC and B2B brands across Meta, TikTok, and YouTube — including UGC-style ads, VSLs, founder-led videos, product videos, and statics-with-motion. I also produce long-form branded content: case studies, mini-documentaries, brand films, founder stories, and trust-based video assets. My focus is always on structure, pacing, hooks, clarity, retention, and making the message easy to understand fast. My current work includes: – Premium DTC brands building paid social creative systems at scale – B2B companies producing case studies, documentary-style brand content, and trust-based video assets – High-end commercial and brand storytelling projects across medical, lifestyle, and premium consumer brands – Independent creative projects where I lead the full visual direction, edit, color, and finish My background as both an editor and colorist allows me to handle the full post-production process — from raw footage to final delivery — keeping the content clean, sharp, and on-brand. I work mainly in DaVinci Resolve, with strong attention to pacing, captions, sound, color, and finishing. If you're looking for someone who can turn raw footage, scripts, testimonials, or product assets into clear, performance-focused video ads — or transform interviews and brand material into long-form storytelling that actually moves an audience — let's talk.