Samir T.

I help ecommerce brands get found and get sales through SEO, supported by Google Ads, Meta ads and social media marketing. I have worked in SEO and digital marketing with the Matrix Marketers team since 2017, and on Upwork I have billed 3,470 hours across 14 contracts. My core work is search engine optimization for online stores and business websites. A typical engagement starts with an SEO audit and keyword research, then moves into on-page fixes, technical SEO and off-page work, with clear reporting on what changed and why. WHAT I DO SEO audits and technical SEO - Full SEO audits covering crawlability, indexing, site structure, page speed issues and on-page problems - Prioritised fix lists, so the changes with the most impact are done first - Technical fixes made directly, or written up clearly for your developer On-page SEO and keyword research - Keyword research built around what your buyers actually search for - Title tags, meta descriptions, headings and page copy optimised for target keywords - Internal linking and page structure that help search engines understand the site Off-page SEO and backlinks - Backlink building and off-page SEO to strengthen site authority - Competitor research to find gaps and realistic ranking opportunities Ecommerce SEO: Shopify and Etsy - Shopify SEO: product and collection pages, keyword mapping, on-page optimisation - Etsy listing optimisation: keyword research, titles, descriptions and tags written to rank in Etsy search and convert browsers into buyers Google Ads and Meta ads - Google Ads and Meta (Facebook and Instagram) ad campaigns run alongside SEO, so paid and organic work together - Campaign setup, account management and ongoing optimisation AI search optimisation (AEO and GEO) - Structuring pages and content so they can be understood and cited by AI search, including Google AI Overviews and AI assistants - Semantic and entity-based SEO, structured data and schema markup that help search engines and AI tools understand what a site offers Social media marketing - Social media campaigns for ecommerce brands - Instagram content calendars, reels and captions - Marketing materials for product launches and promotions - Social campaigns planned alongside SEO and ads, so every channel points buyers to the same products STORES AND BRANDS I HAVE WORKED WITH Most of my clients sell physical products online. Recent and portfolio work includes wall decor sold on Etsy, an online jewelry brand, home appliances, a print-on-demand store and a home furnishings brand. I understand how product search works on Google, Shopify and Etsy, and how buyers move from a search to a product page to a purchase. RECENT WORK ON UPWORK - Website SEO optimisation for a business client, delivered over two consecutive contracts. The client hired me again three days after the first contract ended, and left five stars with the review: "Excellent work, project completed." - Combined SEO, Meta Ads and Google Ads work for a brand, run as one engagement so search and paid traffic are planned together. - Print-on-demand marketing and social media campaigns for an ecommerce store, including marketing materials. - Ongoing marketing support for a product brand. - SEO and marketing for a jewellery ecommerce brand: website SEO audit, Etsy listing optimisation, competitor analysis, Meta Ads, and an Instagram content calendar with reels and captions. FROM MY PORTFOLIO - Etsy SEO for a wall tapestry shop: researched the phrases shoppers use, then rewrote listing titles, descriptions, tags and categories around them. - Website SEO for an online jewelry brand: on-page optimisation and keyword targeting across the site to improve search visibility. - On-page SEO for a ceiling fan product page targeting a competitive keyword in India, supported by blog content written around the topic. HOW I WORK - I start by understanding your store, your products and your customers before recommending anything. - I agree priorities with you up front, so effort goes where it matters most. - I report regularly in plain language: what I did, what changed, and what comes next. - I am comfortable working inside long-running retainers as well as one-off projects. If your store needs more search traffic, better Etsy or Shopify visibility, or SEO and ads that work together, send me a message with your website or shop link and I will tell you where I would start.