Ahmet E.

I am an independent User Researcher based in Istanbul, with over 10 years of experience. I have built my expertise by working across a wide range of sectors, especially finance, e-commerce, and telecommunications, helping teams deeply understand user and consumer behavior. In my research, I go beyond simple data collection and focus on generating actionable insights that support strategic decision-making. With this approach, I bridge the gap between business goals and user needs, creating tangible value both in product development and in broader business decisions. I flexibly combine a variety of methods, including in-depth interviews, usability testing, surveys, field research, and quantitative analysis, ensuring that each project benefits from a research design tailored to its specific goals. I also provide UX and usability training, sharing my expertise through corporate workshops and university-level teaching. I have delivered UX and usability trainings to teams in corporate environments, and for several years I have been teaching UX as a guest lecturer at Istanbul Kültür University, with a focus on practical methods and real-world cases. Key Expertise / Services - User & Market Research (Qualitative, Quantitative, Mixed Methods) - UX Training, Workshop Facilitation - Usability Testing & Concept Evaluation - In-depth Interviews, Focus Groups, Remote & In-person Moderations, Survey Design - Report Writing & Insight Synthesis