Nadezhda I.

Hello everyone :) I’m a marketing strategist specialising in Shopify growth for fashion, beauty and lifestyle brands. I help brands increase visibility, improve conversions and grow sales through a connected marketing approach that brings together Shopify optimisation, e-commerce SEO and organic social media. Rather than treating each channel separately, I create integrated strategies built around your customers, commercial goals and brand identity. With more than three years of hands-on experience, I have worked across both the strategic and creative sides of e-commerce with clients in the USA, the Caribbean, Europe, South Korea and Australia. 🌟 What I bring to your brand: * Bachelor’s and Master’s degrees in Marketing * Strategic and hands-on experience in fashion, beauty and lifestyle e-commerce * Long-term partnership and ongoing guidance throughout your brand’s growth * Marketing campaign planning, creative direction and implementation * Experience managing small creative and marketing teams What I can help you with: 🧠 Marketing Strategy Brand and product positioning, integrated marketing communications, customer profiling, competitor research, storytelling, campaign planning and e-commerce merchandising. 🛠️ Shopify and E-Commerce Growth Shopify audits, product and collection page optimisation, customer journey improvements, UI/UX recommendations, upselling, cross-selling, customer lifetime value strategies and conversion-focused merchandising. 🔎 Shopify SEO and AEO Keyword research, collection and product page optimisation, internal linking, blog strategy, technical recommendations and content designed to improve visibility across traditional and AI-powered search. 🎨 Organic Social Media Marketing Social media strategy, content pillars, monthly calendars, campaign concepts, creative direction, short-form video ideation and editing, influencer outreach, community engagement, management and performance reporting. Why work with me? I’m not just an operational freelancer — I work alongside you and advise you throughout the growth process. My experience goes beyond individual digital channels. I understand how brand positioning, customer behaviour, product presentation, content, e-commerce and communication need to work together to create sustainable results. I care deeply about the brands I work with, communicate openly and put genuine thought and effort into every project. I work best with ambitious, proactive and creative teams that want to build a distinctive brand. If you are looking for someone who can connect your Shopify store, SEO and social media into one clear and commercially focused marketing strategy, I would love to hear more about your brand and goals. 🌟