Sirine B.

Most marketing teams know "what" happened. I help them understand "why" it happened and "where to invest next" I'm a Marketing Tech Specialist with a Master's degree in Business Analytics and Marketing, specializing in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), causal inference, and machine learning. I help businesses measure the true impact of their marketing across channels, uncover what's driving revenue, and optimize ROAS, CAC, LTV, and budget allocation with data-backed recommendations. My expertise includes: • Marketing Mix Modeling (Robyn & custom Python/R solutions) • Multi-Touch Attribution & customer journey analysis • Causal inference and incrementality measurement • Marketing analytics and experimentation • Dashboard development and executive reporting Technical stack: • Python, R • SQL, BigQuery, SSMS • Power BI, Looker Studio, Tableau • Excel, Google Sheets, DAX Whether you need an end-to-end MMM, attribution analysis, or a marketing analytics pipeline, I can translate complex data into clear business decisions. I'm fluent in English, French, and Arabic, and experienced working with international teams and stakeholders. If your marketing data is scattered across multiple platforms, I'll help turn it into insights you can confidently act on.