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Ashley F.
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Ashley F.

Fractional CMO | Marketing Strategy, Growth & AI Visibility

I help businesses grow with a clear marketing plan and someone to lead it. I've spent 15 years in marketing. I've scaled multi-7-figure brands around the world, built wholesale and e-commerce channels, and taken products from idea to launch. As your fractional CMO, I: • Build your marketing plan and budget • Pick the channels worth your money, and cut the ones that aren't • Lead your team or freelancers so the work gets done • Track your numbers and report what's working every month • Make sure customers find you on Google and in AI answers like ChatGPT Why me: • 15 years across branding, ads, websites, trade shows, wholesale, e-commerce and go-to-market • Scaled multi-7-figure brands globally • Founder of Petal & Bloom and The Visibility Fix, serving 100+ businesses since 2021 • Featured in USA Today and American Woman, and a guest on The Aligned CEO podcast How we work together: 1. A strategy call to learn where you are and where you want to go 2. A 90-day plan with clear goals 3. I lead the work each week and keep it moving 4. A simple monthly report: what worked, what didn't, and what's next Best fit: businesses that already make sales, are ready to grow, and need a marketing leader, not another freelancer. What clients say: "Ashley and her team are incredibly talented at website design, online marketing, and all things tech. She's become an integral part of my business—professional, kind, and an amazing human." — Andee H. "Nothing less than an incredible experience. Depth of knowledge, transparent communication, and amazing humans—what more could you ask for?" — Chelsea O. Send me where your business is now and where you want it to be. I'll tell you the first thing I'd change.

🇺🇸Boise, United States$125/hr100% JSS5.00 (2)Since Jul 2022
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Earnings and projects

MRR
$1k

Last 6 months ÷ 6

World#47,228 / 412k
🇺🇸Country#7,943 / 62.1k
Revenue, last 30 days
$6.5k

Last 6 months: $6.1k

World#3,468 / 412k
🇺🇸Country#1,291 / 62.1k
Total earnings
$8.7k

Billed in all: $9.1k

World#207,927 / 412k
🇺🇸Country#33,141 / 62.1k
Per project
$871

$1.2k in the last 6 months

World#134,664 / 412k
🇺🇸Country#22,903 / 62.1k
Projects, last 6 months
5
20% fixed80% hourly
World#41,746 / 412k
🇺🇸Country#5,872 / 62.1k
Projects in all
10
20% fixed80% hourly
World#201,797 / 412k
🇺🇸Country#28,778 / 62.1k

Earnings, last 30 days

$9.1k+$6.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$0$5k$10kOct 8Oct 23Nov 7

Skill rankings: Top 10% in WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #86Marketing Plan559 freelancers · 🇺🇸 #31Top 15%
  2. #144Go-to-Market Strategy820 freelancers · 🇺🇸 #51Top 18%
  3. #169Marketing Management1,314 freelancers · 🇺🇸 #49Top 13%
  4. #259Growth Strategy1,470 freelancers · 🇺🇸 #74Top 18%
  5. #416Google Analytics 42,201 freelancers · 🇺🇸 #58Top 19%
  6. #436AI Automation2,024 freelancers · 🇺🇸 #42Top 22%
  7. #494Brand Strategy3,282 freelancers · 🇺🇸 #186Top 15%
  8. #702Digital Marketing Strategy5,185 freelancers · 🇺🇸 #216Top 14%