Abhinov O.

Most designs look good. Few actually work. 🎯 I'm Abhinov, a UI/UX and brand designer with 8+ years of experience at iOTA Infotech, building digital products, visual identities, and packaging systems for SaaS platforms, D2C brands, e-commerce stores, healthcare companies, and real estate businesses. Here's what makes the difference: I don't start with aesthetics. I start with function and I start with the person who's going to use what I build. Before a single frame goes up, I'm mapping your user. Their awareness stage, their hesitations, the moment they decide to trust something or click away. That psychological understanding shapes every layout grid, every colour temperature, every button placement, every micro-interaction, every label hierarchy. The design you get isn't just polished it's built to move people forward. 🧠 I work across three connected disciplines: 𝐔𝐈/𝐔𝐗 𝐚𝐧𝐝 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 🖥️ - UI/UX for SaaS dashboards, web apps, mobile interfaces, admin panels, and internal tools - Landing pages for websites, ad campaigns, product launches, event registrations, app downloads, and lead generation - Website design for corporate sites, agency portfolios, service pages, and e-commerce storefronts - Wireframes, clickable prototypes, and end-to-end user flow mapping - Webflow builds with fully responsive desktop, tablet, and mobile layouts - Component-based design systems in Figma with clean dev handoff named layers, auto-layout, and clear annotations 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐞𝐬𝐢𝐠𝐧 🎨 - Logo design - primary marks, secondary marks, monograms, wordmarks, and icon-based logos across all use cases - Full brand identity systems - colour palettes, typography hierarchies, pattern libraries, and iconography sets - Brand guidelines covering logo usage, colour codes, font specifications, spacing rules, do's and don'ts, and real-world application examples - Brand naming, tagline development, and visual positioning for new businesses and relaunches - Competitive brand audits and visual differentiation strategy 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐫𝐢𝐧𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 📦 - Product label and packaging design for bottles, jars, tubes, pouches, boxes, and sachets across skincare, wellness, food, and FMCG categories - Dieline creation and print-ready artwork for offset, digital, and flexographic printing - Large format print asset - hoardings, billboards, outdoor banners, and event backdrops - Marketing collateral - brochures, one-pagers, pitch decks, stationery, and sales materials Every design decision I make has a reason behind it. The hierarchy of a page, the weight of a headline, the breathing room in a layout, the contrast ratio on a CTA, the colour temperature on a label that signals premium to your specific buyer these are intentional, not instinctive. That's designer thinking applied to business outcomes. 📐 One thing I bring that most designers can't, I've spent 8 years working alongside performance marketing teams. I understand how design assets live inside Meta ads, Google display campaigns, email sequences, landing pages, and organic social. I know what earns the click, what builds trust in 2 seconds, and what converts. When I design for you, the end result is already in my head, how your users interact with it, what they feel, what they do next. 📊 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: 🏭 SaaS · D2C and E-commerce · Healthcare and Wellness · Real Estate · Fintech · Education · Hospitality · FMCG · Pharmaceuticals · Beauty and Skincare · Food and Beverage · Fashion · Automotive · NFT and Web3 𝐓𝐨𝐨𝐥𝐬: 🛠️ Figma · Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe After Effects · Webflow · Framer · Spline · Canva Pro · Blender · Midjourney · RunwayML · AI-assisted design workflows 📩 Share what you're building, a product, a brand, a website, or a campaign. I'll review it, give you my honest read, and we can get on a quick call to move forward.