Gabriela A.
GA4 & Google Tag Manager | Tracking & Analytics Expert | Server-side
Your Google Tag Manager setup is misconfigured. Google Analytics 4 isn't tracking conversions correctly. Google Ads is showing inaccurate numbers. I can fix that so your business has reliable analytics and insights to increase its profitability. I'm a dedicated Google Analytics (GA4) and Google Tag Manager (GTM) professional, passionate about building reliable analytics systems businesses can count on and fixing broken conversion tracking. With 20+ completed projects, I help e-commerce stores, lead generation sites, and SaaS companies move from guessing to knowing exactly what drives revenue—through accurate GA4 setup, Google Tag Manager implementation, and reliable conversion tracking. Recent results: Cut a client's Google Analytics reporting discrepancy from 35% to 3% through a full GA4 and GTM audit and rebuild. Improved Meta Pixel and Conversions API (CAPI) attribution match quality from a score of 4 to 9 via server-side Google Tag Manager. Increased Google Ads conversion tracking accuracy, improving ROAS measurement from 1.0 to 3.6 Platforms: Shopify, WooCommerce, PrestaShop, Magento, BigCommerce, Framer, WordPress, and custom-built websites. Services: Google Analytics 4 (GA4) setup and conversion tracking Google Tag Manager (GTM) implementation, including server-side GTM via Stape Meta Pixel and Conversions API (CAPI) setup for accurate Facebook/Instagram attribution Google Ads conversion tracking and campaign attribution UTM parameter setup and attribution troubleshooting Looker Studio dashboard design and reporting Analytics audits — finding and fixing broken or incomplete tracking Background: Before analytics, I managed Marketing operations at scale — so I connect tracking implementation to the marketing decisions it's meant to inform. 100% Job Success Score. 20+ completed projects. Top-Rated Freelancer. Send me your website URL and one sentence on what's broken or what you need measured. I'll reply with what I'd check first and why - no charge, no hype. If it's a fit, I'll scope the work and send you a clear quote. GA4 | GA4 Expert | GA4 Specialist | GA4 Setup | GA4 Audit | GA4 Implementation | GA4 Migration | GA4 Troubleshooting | Google Analytics 4 | Google Analytics | Google Tag Manager | GTM | GTM Expert | GTM Specialist | GTM Setup | Server-side Tracking | Server-side Tagging | Server-side GTM | Conversion Tracking | Google Ads Conversion Tracking | Enhanced Conversions | Advanced Conversions | Meta Conversion API | Facebook Conversion API | Meta CAPI | Conversion API | Meta Pixel | Facebook Pixel | TikTok Pixel | Pixel Tracking | Event Tracking | Purchase Tracking | Ecommerce Tracking | Enhanced Ecommerce | Funnel Tracking | Cross-domain Tracking | Web Tracking | Web Analytics | Marketing Analytics | Traffic Attribution | Attribution Modelling | Conversion Attribution | Performance Reporting | Dashboard Reporting | Looker Studio | Data Studio | Reporting Automation | Tag Debugging | Tracking Debugging | Tracking Audit | Tracking Investigation | Tracking Fixes | Tracking Repair | Tracking QA | Data Layer | DataLayer Implementation | Event Modelling | Event Taxonomy | Measurement Protocol | API Integrations | First-party Data | First-party Tracking | Cookieless Tracking | Consent Mode | Consent Mode V2 | Cookie Consent | Consent Management Platform | CMP | GDPR | Privacy-first Tracking | Shopify Tracking | Shopify Analytics | Shopify | Shopify Plus | Shopify Customer Events | Shopify Pixel | WooCommerce Tracking | WooCommerce | Lead Tracking | Call Tracking | Firebase Analytics | Firebase | Mobile App Tracking | App Tracking | HubSpot | Klaviyo | Segment | Segment io | RudderStack | Tealium | CDP | Customer Data Platform | Data Orchestration | Audience Segmentation | CRM Integration | Marketing Automation | Lead Nurturing | Lifecycle Marketing | Personalisation | A/B Testing | CRO | Conversion Rate Optimisation | Optimizely | VWO | BigQuery | SQL | Google Cloud Platform | GCP | Stape | OneTrust | CookieYes | Triple Whale | Elevar | Google Marketing Platform | GMP | Google Tag Gateway | Google Tag | JavaScript Tracking | SaaS Analytics | Ecommerce Analytics | Lead Generation Tracking | UTM Tracking | Event Match Quality | EMQ | Deduplication | Cloud Run | App Engine | Offline Conversion Tracking | Offline Conversion Import | Mixpanel | PostHog | Amplitude | Identity Resolution | RevOps | SaaS Consultant | Segment Implementation | Funnel Analysis | Google Cloud Analytics | Stape Expert | Server-Side GTM Expert | GA4 Consultant | GA4 Expert Consultant | Funnel Optimisation | OpenAI | OpenAI Ads | ChatGPT
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.5k
Billed in all: $73,322$73k
$148 in the last 6 months
Across 18 contracts
Across 46 contracts
Earnings, last 30 days
Skill rankings: Top 21% in Web Analytics Report
Ranked by MRR among everyone on Upwork with the skill.
- #16Web Analytics Report77 freelancers · 🇪🇸 #1Top 21%🇪🇸#1 of 1
- #46Social Media Advertising Tracking157 freelancers · 🇪🇸 #2Top 29%🇪🇸#2 of 3
- #67Tag Manager Setup245 freelancers · 🇪🇸 #2Top 27%🇪🇸#2 of 2
- #85Google Analytics Report304 freelancers · 🇪🇸 #2Top 28%🇪🇸#2 of 3
- #91Ecommerce Purchase Tracking302 freelancers · 🇪🇸 #3Top 30%🇪🇸#3 of 4
- #107Tracking Pixel377 freelancers · 🇪🇸 #3Top 28%🇪🇸#3 of 3
- #175Analytics & Tracking Setup620 freelancers · 🇪🇸 #5Top 28%🇪🇸#5 of 7
- #186Analytics Dashboard850 freelancers · 🇪🇸 #5Top 22%🇪🇸#5 of 11