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Alejandro P.
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Alejandro P.

Social Media Strategist | Video Producer

The best stories aren't invented. They're uncovered. I help businesses and organizations uncover the stories behind their work and turn them into engaging social media content through strategy, storytelling, and video production. As a former Disney & Pixar creative leader, I've spent my career developing content that connects with audiences at scale. From launching Pixar's TikTok channel to producing digital campaigns, short-form series, and branded content, I learned that the strongest content starts with understanding what makes people care. Today, through my business Siluna Social, I bring that same storytelling approach to businesses, nonprofits, and organizations looking to build authentic connections with their audiences. My strength is finding the story within the material and shaping it into content that resonates. Whether working with a single interview, existing footage, or a full production, I use editorial judgment, pacing, sound, and structure to transform ideas into stories that capture attention and create connection. My work combines:• Social media strategy and content planning• Story development and creative direction• Interview coaching and on-camera guidance• Short-form video production and editing• Motion graphics and visual storytelling• Brand storytelling and campaign development I don't believe great content starts with a trend or a camera. It starts with finding the story worth telling. Whether you need help developing a social media strategy, creating consistent content, or transforming existing footage into engaging stories, I bring the creative strategy and production experience to take an idea from concept through final delivery.

🇺🇸Los Angeles, United States$45/hr100% JSS5.00 (1)Since Jul 2022

Earnings and projects

MRR
$408

Last 6 months ÷ 3.5 months active (since Jul 2026)

World#86,130 / 412k
🇺🇸Country#12,632 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.4k

Total earnings
$1.4k

Billed in all: $1.5k

World#362,587 / 412k
🇺🇸Country#55,611 / 62.1k
Per project
$1.4k

$1.4k in the last 6 months

World#97,726 / 412k
🇺🇸Country#16,612 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$1.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,500$1,520$1,540$1,560Oct 8Oct 23Nov 7

Skill rankings: Top 12% in Creative Writing

Ranked by MRR among everyone on Upwork with the skill.

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  8. #730Social Media Strategy2,932 freelancers · 🇺🇸 #125Top 25%