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Laylah S.
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Laylah S.

Content writer and social media manager

I’m a Master’s-level Psychology graduate with a strong passion for wellness-focused content, social media management, and thoughtful storytelling that connects with real people. My academic training has given me an excellent foundation in research, clear communication, and structured writing, while my professional experience allows me to translate complex ideas into engaging, accessible content for blogs, social media, and digital platforms. I have hands-on experience managing and growing social media accounts organically, developing content strategies, analysing trends, and maintaining brand identity across platforms. I’ve worked across corporate, non-profit, and educational spaces — including managing social media for research labs and NPOs, creating wellness and psychoeducational content, and facilitating community mental health initiatives. This means I write with both insight and empathy, always considering audience perception, lived experience, and impact. Clients value my reliability, initiative, and collaborative approach. I meet deadlines, communicate clearly, and take the time to understand each brand’s voice and goals. If you’re looking for someone who can create meaningful, values-driven content, especially in wellness, mental health, education, or lifestyle spaces then I’d love to work with you. Please reach out!

🇿🇦Johannesburg, South Africa$35/hr100% JSS4.87 (3)Since Jul 2022

Earnings and projects

MRR
$157

Last 6 months ÷ 6

World#121,951 / 412k
🇿🇦Country#710 / 2,548
Revenue, last 30 days
$0

Last 6 months: $940

Total earnings
$2.5k

Billed in all: $2.5k

World#314,144 / 412k
🇿🇦Country#1,929 / 2,548
Per project
$313

$940 in the last 6 months

World#227,385 / 412k
🇿🇦Country#1,407 / 2,548
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇿🇦Country#683 / 2,548
Projects in all
8
50% fixed50% hourly
World#223,560 / 412k
🇿🇦Country#1,177 / 2,548

Earnings, last 30 days

$2.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,450$2,500$2,550$2,600Oct 8Oct 23Nov 7

Skill rankings: Top 19% in Food Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #49Food Writing253 freelancers · 🇿🇦 #1Top 19%
  2. #61Humor Writing311 freelancers · 🇿🇦 #2Top 20%
  3. #147News Writing709 freelancers · 🇿🇦 #3Top 21%
  4. #273Psychology1,042 freelancers · 🇿🇦 #5Top 26%
  5. #491Health & Wellness1,614 freelancers · 🇿🇦 #6Top 30%
  6. #1,197Ghostwriting5,395 freelancers · 🇿🇦 #36Top 22%
  7. #2,597Blog Writing13,251 freelancers · 🇿🇦 #48Top 20%
  8. #4,997Copywriting21,052 freelancers · 🇿🇦 #75Top 24%