Ansuya K.

📊 ACCURATE DATA. BETTER REPORTING. CLEARER BUSINESS DECISIONS. Is your GA4 data not matching your website or advertising platforms? Are you spending hours preparing reports manually? Do you have data across GA4, Google Ads, Meta and Search Console but no clear way to understand what is actually happening? This is where I can help. I’m a Digital Analytics and Marketing Analytics professional with 8+ years of experience helping businesses build reliable tracking, analyse data, create useful dashboards and automate reporting. My core expertise includes GA4, Looker Studio, dashboarding, marketing analytics, reporting, Google Tag Manager, Google Ads, Meta Pixel, Meta CAPI, BigQuery and SQL. I don't just implement tags or create charts. I first understand what you need to measure and why, then work across the complete analytics process: business requirement, tracking, data validation, analysis, dashboarding, reporting and insights. 🔍 WHAT I HELP WITH 📈 GA4 & DIGITAL ANALYTICS ✔️ GA4 setup, configuration and audits ✔️ Event and conversion tracking ✔️ Custom events, parameters and dimensions ✔️ Enhanced Measurement and Ecommerce ✔️ Funnel and user journey analysis ✔️ Acquisition, engagement and landing-page analysis ✔️ Attribution and Custom Channel Grouping ✔️ GA4 data validation and troubleshooting ✔️ GA4 and Google Ads integration ✔️ GA4 and BigQuery integration 📊 LOOKER STUDIO & DASHBOARDING Dashboarding is one of my core areas of expertise. I build clean, interactive and business-focused dashboards rather than simply filling reports with charts. ✔️ GA4 analytics dashboards ✔️ Marketing performance dashboards ✔️ Google Ads and Meta Ads dashboards ✔️ Multi-channel reporting ✔️ Ecommerce dashboards ✔️ SEO and Search Console dashboards ✔️ Sales and lead-generation dashboards ✔️ Executive and management dashboards ✔️ KPI and growth scorecards ✔️ Client reporting dashboards 📑 MARKETING ANALYTICS & REPORTING I work with Google Ads, Meta Ads, TikTok Ads, GA4, Search Console, SEO, ecommerce and business data. I can create reporting that helps answer: ✔️ Where are users coming from? ✔️ Which campaigns are generating conversions? ✔️ Which channels are performing? ✔️ Where are users dropping off? ✔️ Which landing pages are performing? ✔️ What changed compared with the previous period? The goal is to move from "Here are the numbers" to "Here is what the numbers are telling us." 🔗 GTM & CONVERSION TRACKING ✔️ Google Tag Manager implementation and audits ✔️ GA4 event implementation ✔️ Google Ads conversion tracking ✔️ Enhanced Conversions ✔️ Cross-domain tracking ✔️ Form, click and ecommerce tracking ✔️ Tracking validation and debugging 📱 META PIXEL & CAPI ✔️ Meta Pixel implementation ✔️ Standard and custom events ✔️ Meta Conversion API ✔️ Browser and server-side tracking ✔️ Event validation and troubleshooting ✔️ Pixel and analytics audits My focus is not simply installing Pixel or CAPI. I make sure the right events are captured, passed correctly and validated. 🗄️ BIGQUERY, SQL & DATA INTEGRATION ✔️ GA4 data analysis ✔️ BigQuery reporting ✔️ SQL-based analysis ✔️ Multi-source data consolidation ✔️ Data transformation ✔️ Automated reporting workflows I have worked with BigQuery, SQL, Supermetrics, Two Minute Reports and Power My Analytics. ⚙️ MY APPROACH 1. Understand the business requirement 2. Review the current analytics and reporting setup 3. Identify tracking, data or reporting gaps 4. Implement the required solution 5. Validate the data 6. Build or improve the reporting 7. Turn the data into useful insights I believe good analytics should make things simpler, not more complicated. You shouldn't have to open multiple platforms to understand your marketing performance, manually prepare the same report every month, or question whether your dashboard numbers can be trusted. My goal is simple: reliable tracking, clean data, useful dashboards, better reporting and clearer insights. If you need help with GA4, Looker Studio dashboards, reporting, marketing analytics, GTM, Meta Pixel, CAPI, BigQuery or a complete analytics setup, send me your current situation and what you are trying to achieve. I’ll help identify what needs to be fixed, improved or built.