Gregor S.
Amplitude | GA4 | Posthog | Product & Marketing Analytics
๐จ๐ฆ & ๐ช๐บ ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป. โ ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐๐บ๐ฝ๐น๐ถ๐๐๐ฑ๐ฒ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ. ๐ฏ ๐ญ๐ฌ๐ฌ+ ๐๐น๐ถ๐ฒ๐ป๐๐ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ฒ๐ฑ. โ๏ธ ๐ญ๐ฌ+ ๐ฌ๐ฒ๐ฎ๐ฟ๐ ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ. ๐ <๐ญ ๐๐ผ๐๐ฟ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ ๐ง๐ถ๐บ๐ฒ๐. Hi, Iโm Gregor โ a former Analytics Solutions Consultant and Data Engineer at Amplitude and Optimizely. Over the past few years, Iโve helped over 100 companies improve their analytics and make smarter, faster decisions, including Prewave, Personio, Ultraspeaking, and many more. I specialize in working with scaleups across the US and Europe to set up clean tracking, uncover growth insights, and drive product and marketing performance using tools like Amplitude, Growthbook, Posthog, etc. If you want to level up your analytics, please invite me to your project on Upwork or message me directly to book a free 45-minute audit. Weโll look at your current setup, align on KPIs, and identify your biggest growth opportunities. โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ ๐ฃ ๐๐๐๐ ๐ฟ๐ช๐ฃ๐๐๐ฃ - ๐พ๐๐๐๐ ๐ค๐ ๐๐ฉ๐๐๐ - ๐๐๐๐ฉ - ๐๐ ๐ฝ๐๐จ๐๐ ๐ผ๐-๐๐ค๐ฌ๐๐ง๐๐ ๐๐ง๐๐ช๐ ๐ฟ๐๐๐๐จ๐๐ค๐ฃ๐๐ฃ๐ ๐๐๐๐ โ Look no further than Gregor. His knowledge is vast, but he has an incredible ability to break things down in a clear, digestible way that makes sense to everyone on the team. Not only did he set up Amplitude and several other key tools on the integration side, but he also approached our analytics in a holistic, forward-thinking manner that made a world of difference in understanding our product's journey. Gregor was a pleasure to work with every step of the wayโhe's simply the best, and we couldn't be happier with the results! โ โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ ๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ฎ๐ฟ๐ฒ๐ฎ๐ ๐ ๐ฐ๐ผ๐บ๐บ๐ผ๐ป๐น๐ ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐๐ถ๐๐ต ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ: ๐ญ) Educating, training, and supporting your team to use your analytics in your startup or scaleup. ๐ฎ) Technical solution implementation of data infrastructure and pipelines (collecting, cleaning, and moving data between platforms). ๐ฏ) A/B Testing and experimentation. What can be implemented to increase your key KPIs over time? ๐ช๐ฒโ๐น๐น ๐๐ผ๐ฟ๐ธ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ฒ๐น๐น ๐ถ๐ณ: โ Youโre looking to scale. You want your data and analytics to tell you where your efforts will yield the maximum returns. โ Youโre frequently making decisions based on your gut but you donโt have enough high-quality, credible data to back up those decisions. โ Your team needs support with data literacy. How to leverage the data they have access to. โ You donโt want to hire multiple data/analytics solutions providers and stitch their efforts together. ๐๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ ๐ข๐ณ ๐ง๐ต๐ฒ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ ๐๐ต๐ฎ๐ ๐ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต: โ Customer Data Platforms (CDPs): Segment, RudderStack, mParticle โ Product Analytics: Amplitude, Mixpanel, Google Analytics (GA), Heap, PostHog โ Attribution & Tracking: Adjust, Branch, Appsflyer, Kochava โ Marketing Data Pipelines: Facebook Ads, Google Ads, Criteo, Eskimi โ Google Analytics & Tracking: GA4, GTM, Bigquery ๐ง๐๐ฝ๐ฒ๐ ๐ข๐ณ ๐ช๐ผ๐ฟ๐ธ ๐ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ฒ ๐๐ป ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ: โ Data Quality & Infrastructure: Data architecture design, accuracy solutions, and migrations โ Growth Analytics: Behavioral insights, conversion tracking, data segmentation, funnel analysis, A/B testing, UI/UX audits โ Reporting & Forecasting: Dashboards, predictive analytics, recurring insights, trend analysis (AppsFlyer, Looker Studio, Power BI) โ Growth Product Management: Strategy, experimentation, and optimization โ Web & Mobile Analytics: Product analytics reports, landing page testing, in-product experiences, app tours, checkout flows, in-app notifications โ Metrics & KPI Optimization: LTV, user retention, revenue forecasting, CAC โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ ๐ฃ ๐๐๐๐ง๐ ๐ผ๐จ๐๐ง๐๐ - ๐พ๐ค-๐๐ค๐ช๐ฃ๐๐๐ง / ๐๐๐๐ ๐ค๐ ๐๐ง๐ค๐ฌ๐ฉ๐ - ๐๐ง๐๐๐๐๐๐ก๐ก๐ - ๐๐ ๐ฝ๐๐จ๐๐ ๐๐๐ฃ๐๐ฃ๐๐ ๐๐๐๐ โ Gregor is one of the best freelancers we've worked with on Upwork. He is very skilled in Amplitude and was able to help our team find all of the answers we needed to improve our app with the correct data. Because the first phase went so well, we decided to continue consulting with Gregor on more advanced analytics. We had weekly calls and continuous communication, during which Gregor assisted us in setting up the correct reports and analysis and ensuring we had a strong understanding of Amplitude. โ โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ ๐๐ป๐๐ถ๐๐ฒ ๐บ๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ผ๐ป ๐จ๐ฝ๐๐ผ๐ฟ๐ธ ๐ผ๐ฟ ๐๐ฒ๐ป๐ฑ ๐บ๐ฒ ๐ฎ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐ ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ ๐๐ผ ๐ฏ๐ผ๐ผ๐ธ ๐ฎ๐ป ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐น ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐บ๐ฒ๐ป๐๐ฎ๐ฟ๐ ๐ฐ๐ฑ-๐บ๐ถ๐ป๐๐๐ฒ ๐ฎ๐๐ฑ๐ถ๐ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ. Gregor Spielmann