Laura S.

Inside Sales + Customer Service ERP/CRM Software Management + Strategy

Business strategist from Nicaragua who merges the precision of engineering with the creativity of marketing and the foresight of business development. With 10+ years leading cross-functional teams, I've specialized in uncovering friction points, redesigning processes, and launching initiatives that drive real, measurable outcomes. My foundation as a disciplined, systems-thinking engineer powers my ability to see both the macro strategy and the micro inefficiencies and connect them into scalable solutions. I don't just deliver results; I build the systems that sustain them. I bring cross-functional experience across recruiting, marketing, sales, and operations, mapping entire customer journeys from acquisition to upselling and breaking them into clear, executable steps. I’m naturally inclined to teach and onboard teams, with fluency in ERPs, CRMs, Google tools, and platforms like Slack, Monday, and ClickUp. I thrive on improving processes with a creative, systems-thinking mindset, always aiming for clarity, automation, and real results. Whether leading a campaign or optimizing workflows, I balance vision with execution, applying engineering logic to move businesses forward. Top Skills Customer journey mapping - Over 4+ years of experience co-creating internal processes  Email marketing follow-up campaigns - Over 4+ years of experience in co-proofreading and evaluating email marketing campaigns and follow-ups Data entry, Lead qualification, nurture, and management - Over 7+ years managing Zoho CRM Google Drive and other Apps - Over 6+ years of managing documents to support processes  Outbound sales calling - Over 7+ years of outbound calling, follow-up calls, and rewriting scripts Form creation - Over 5+ years of capturing information through building forms Recruiting - Over 5+ years of recruiting, interviewing, and selecting personnel  Work Experience Operations manager - Real Estate industry Accountability manager - Real Estate industry Inside Sales - Real Estate industry + Call center industry Team leader - Real Estate industry Customer service coordinator - Real Estate industry + Call center industry Office coordinator - Real Estate industry Marketing Coordinator - Real Estate industry B2B Business developer - Separation Technology Products, Waste Management Marketing Lead - Technology Firm Tasks experienced - Operations and customer service Improved overall performance, productivity, efficiency, and profitability through the implementation of an ERP, business SAP. October 2019- October 2020. Maintained a safe and healthy work environment by establishing, following, and enforcing standards and procedures, reducing turnover by 50% in a period of 4 years. Developed and reviewed all operational performance trackers of all departments, maintaining a regular 1:1 meeting promoting personal and team accountability, resulting in reducing the time of response from days to immediate or 24-hour resolutions. Developed framework and trackers of the property management department activities and job-crafted roles to serve clients’ time of response better. Converted a clustered amount of activities into specific role shaping for better understanding and profiling of roles: Inside sales, listing coordinator, marketing, and property management administration. I have trained and supervised the team at the front desk, quality control, customer service, marketing and listing coordinator. Tasks experienced - Sales Sales Results! Consistently exceeded 150 cold calls a month and 750 follow-up emails a month, earning recognition as the top salesperson based on the previous year’s data. Throughout a year, I met 75% of the goals expected with a history of exceeding employer expectations across the previous performance. Enjoyed talking to people and establishing a long-term, loyal customer base. Kept detailed account records of every lead and contact through the CRM Zoho. Responded to all customer inquiries promptly giving the client support during all stages of a sale or rental. Developed strategies and email campaigns to grow the customer base. Utilize a consultative selling approach on all calls to set up appointments face to face Tech Skills CRM Software - Zoho, Salesforce, ClickUp Email marketing platform - Mailchimp Google Suite Project management software - Monday Managed Service Provider English Proficiency Speaking: 5/5 I can have a conversation regarding a large number of subjects. Writing: 4/5 Counting on autocorrect, Grammarly, or Search Engines to spell some words. Translating (to/from Spanish): 4/5 Advanced. French and Italian Proficiency Basic communication and understanding: 3/5 My English test scores: EF SET 70/100 C1 Advanced