Sajjad E.

PPC consulting and hands-on implementation for local businesses that need more qualified calls and leads from Google Ads and Microsoft Ads. Whether you need expert guidance, someone to implement an action plan, or ongoing campaign management, I can help—from account audits and strategy to campaign setup, conversion tracking and landing-page optimization. PPC CONSULTING & STRATEGY • Google Ads and Microsoft Ads strategy, account structure and budget allocation. • Search-term analysis, negative keywords, location targeting and bidding reviews. • Lead-quality diagnosis based on your campaign and sales data. • A prioritized implementation plan for you, your team or me to execute. CAMPAIGN IMPLEMENTATION & MANAGEMENT • Google Search campaign setup, restructuring and ongoing optimization. • Microsoft Advertising / Bing Ads setup, imports and UET conversion tracking. • Keyword research, ad copy, assets and geographic targeting for local services. • Performance Max and Demand Gen when appropriate for your goals and available data. RELEVANT PROJECT RESULTS • Local service business: cost per lead fell from approximately $130 to $65–$70 while monthly conversion volume nearly quadrupled over three years. • US dental practice: 40+ patient leads per month on a $3,000 monthly advertising budget. • Garage-door business: experience managing approximately $1 million in monthly Google Ads spend at peak. These examples come from my past projects. Results depend on your market, offer, budget and sales process. CONVERSION TRACKING — GA4, GTM, CALLRAIL & CRM • Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Google Ads enhanced conversions and server-side tracking. • CallRail and CallTrackingMetrics for phone-call measurement. • HubSpot offline conversion imports to connect campaigns with qualified leads and sales where CRM data is available. LANDING-PAGE CRO & REPORTING • Landing-page and funnel reviews: message relevance, mobile experience, forms and calls to action. • Conversion rate optimization and A/B testing priorities. • Looker Studio reporting focused on spend, calls, leads and cost per lead, with sales outcomes included where reliable data is available. • Weekly updates for ongoing management covering performance, changes made and next priorities. HOW TO GET STARTED Choose a consulting engagement, a defined implementation project or ongoing PPC management. We agree on the scope, deliverables and success measures before work starts. I am Top Rated on Upwork. My experience includes garage doors, dental practices, mortgage businesses, regenerative medicine and local entertainment venues. My listed certifications include Google Ads Search, Display and Measurement. Send an invitation with your website, monthly ad budget and main challenge. Let me know whether you need strategic guidance, implementation or both.