Rakan A.

🧠 You're not making ads for an audience. You're making ads for a brain. A brain doesn't care about your product. It cares about its own problem, its doubts, and whether it's safe to buy. I build Meta ads around that. Every ad is made for one of four moments: ⚡ Trigger: what pushes them to look for a fix 🔍 Exploration: they're looking at options ⚖️ Evaluation: they're comparing you with others 🛒 Purchase: they just need a reason to say yes Top, middle and bottom of funnel is how media buyers sort ads. It's not how people decide. I don't use it. I don't try to convince people to buy. I make them want to buy. ⚙️ HOW I WORK 1. Customer research + the exact insight I read your reviews, Reddit threads and YouTube comments. I look for the exact words your customers use for their pain, their doubts and why they bought. But general research is not enough. Anyone can tell you "customers want better quality." I find the one exact insight behind your customer's decision. The thing they feel but never say out loud. Every ad is built on that. 2. Pain point and story I take that insight and find the pain point that hits hardest. Then I tell it as a short story your buyer sees themselves in. 3. Copy in your customer's words Hooks and copy come straight from the research. I use proven frameworks, but the words belong to your customer. 4. Creative with a reason Every ad has a clear why: why this angle, why this person, why this moment. No guessing. 5. Test and learn Each concept is built to be tested. You learn what to scale, not just what happened to work. 🎨 WHAT YOU GET ✔️ Creative strategy and ad concepts ✔️ Static ads for Meta (Facebook and Instagram) ✔️ Video ads and UGC-style video ads ✔️ Hooks and ad copy ✔️ Creative testing plan ✔️ Customer insight and angle research 🤝 WHO I WORK WITH 🛒 DTC and ecommerce founders who want one person for strategy and finished ads 📈 Media buyers who need a strategist, not just a designer 🎯 Brands where creative and messaging are the problem, not the media buying 🌍 LANGUAGES I work in English, German and Arabic. That means I can write for DACH, MENA and English-speaking markets, in the way each one actually talks. 🎓 I also coach creative strategists at Dream to Brand. So I can explain every decision I make. 🛠 TOOLS Figma, Canva, Meta Ads Manager, Midjourney, Higgsfield, Kling, Claude, ChatGPT 📩 START HERE Send me what you sell, what's running, and what's not converting. Within 24 hours I'll tell you honestly if I can help. Before you spend anything.