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Paulo R.
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Paulo R.

Paid Ads Expert & Marketing Strategist | Google, Meta & LinkedIn Ads

📈 4+ 𝙮𝙚𝙖𝙧𝙨 𝙤𝙛 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙢𝙖𝙣𝙖𝙜𝙞𝙣𝙜 𝙍𝙊𝙄-𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙣𝙜 𝙂𝙤𝙤𝙜𝙡𝙚 & 𝙎𝙤𝙘𝙞𝙖𝙡 𝘼𝙙𝙨 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 ($700𝙆+ 𝙖𝙙 𝙨𝙥𝙚𝙣𝙙). 𝙀𝙭𝙥𝙚𝙧𝙩 𝙞𝙣 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮, 𝙋𝙋𝘾 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜, 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙧𝙖𝙩𝙚 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣, 𝙖𝙣𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙥𝙧𝙤𝙟𝙚𝙘𝙩 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩. 𝗧𝗟;𝗗𝗥 | ✍️ 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗧𝗬: Marketing Strategy and Campaign Management across Google, Meta, and LinkedIn Ads | 🏭 𝗧𝗢𝗣 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦: B2B, EdTech, E-commerce, Insurance, SaaS | 📈 𝗪𝗛𝗔𝗧 𝗧𝗢 𝗘𝗫𝗣𝗘𝗖𝗧: Crystal-clear strategy, maximized ad performance, detailed reporting, and ongoing support. 👉 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠𝗦 𝗔𝗡𝗗 𝗧𝗢𝗢𝗟𝗦: Here’s a snapshot of the platforms and tools I excel at: • Paid Ads Platforms: Google Search Ads, Performance Max (PMAX), Demand Generation Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram Ads), TikTok Ads. • Analytics & Tracking: GA4, GTM, HubSpot. • Project Management: Monday, ClickUp, Asana, Notion, Trello, Slack, Teams. • Reporting: Looker Studio, HubSpot, DashThis, Excel, Google Sheets. • Other: Zapier, Figma, Canva, PowerPoint, Google Slides. 👉 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗜 𝗢𝗙𝗙𝗘𝗥: From strategy to execution, I cover the entire funnel for paid ads. Here’s how I can help: ✅ B2B Paid Ads Strategy and Execution ✅ Conversion Tracking Implementation ✅ Tools Integration for Optimized Campaigns ✅ White Label Services for Agencies (Marketing Project Management and Execution) ✅ Ad Creative Art Direction ✅ Comprehensive Ad Account Audits ✅ Landing Page Guidance and Optimization 👉 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜’𝗩𝗘 𝗪𝗢𝗥𝗞𝗘𝗗 𝗪𝗜𝗧𝗛: My experience spans a variety of industries, including: • B2B Products & Services • EdTech. • E-learning • Retail E-commerce • SaaS • Insurance • Professional Services 👉 𝗪𝗛𝗬 𝗖𝗛𝗢𝗢𝗦𝗘 𝗠𝗘? • Adaptable and Reliable. Whether you're an established company or a growing startup, I integrate easily into your team or workflow, PM tools and communication style for a smooth experience. • Consistent Results. I’ve helped businesses increase CTRs, improve conversion rates, and achieve sustainable revenue growth—your campaigns could be next. • Tailored Strategies. No cookie-cutter solutions here. I develop marketing strategies designed specifically for your business goals, audience, and industry dynamics. • End-to-End Support. From strategy development to execution, reporting, and ongoing optimization, I manage your campaigns every step of the way, so you can focus on growing your business. • Transparent Communication, Organization & Attention to Detail: You’ll always know what’s happening with your campaigns, from performance metrics to optimization plans. No surprises, just clarity. 👉 𝗪𝗛𝗔𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗖𝗔𝗡 𝗬𝗢𝗨 𝗘𝗫𝗣𝗘𝗖𝗧? My clients have ALWAYS shown at least one of the following: 📈 Improved Ad Tracking: Accurate data collection for smarter decisions. 📈 Increased CTR: Engaging ads that captivate your audience. 📈 Higher Conversion Rates: Strategic targeting and persuasive copy that converts. 📈 Revenue Growth: Campaigns that directly impact your bottom line. 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥? Let’s take your paid ads and marketing strategy to the next level! 📈 📞 Schedule a complimentary consultation to discuss your project. I’ll create a tailored plan to achieve your business goals. Let’s build something amazing together!

🇨🇴Bogota, Colombia$45/hr100% JSS5.00 (4)Since Jul 2022

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#28,960 / 412k
🇨🇴Country#378 / 4,578
Revenue, last 30 days
$3.4k

Last 6 months: $9.8k

World#10,502 / 412k
🇨🇴Country#116 / 4,578
Total earnings
$44k

Billed in all: $46k

World#84,538 / 412k
🇨🇴Country#744 / 4,578
Per project
$6.3k

$3.3k in the last 6 months

World#27,574 / 412k
🇨🇴Country#348 / 4,578
Projects, last 6 months
3
100% fixed0% hourly
World#66,482 / 412k
🇨🇴Country#521 / 4,578
Projects in all
7
57% fixed43% hourly
World#236,191 / 412k
🇨🇴Country#1,512 / 4,578

Earnings, last 30 days

$45.7k+$3.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$42k$44k$46kOct 9Oct 24Nov 8

Skill rankings: Top 7% in Digital Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #47Microsoft Ads270 freelancers · 🇨🇴 #1Top 17%
  2. #61Campaign Reporting500 freelancers · 🇨🇴 #3Top 12%
  3. #90LinkedIn Campaign Manager902 freelancers · 🇨🇴 #1Top 10%
  4. #194Google Ads Audit1,171 freelancers · 🇨🇴 #2Top 17%
  5. #205Google Ad Manager1,806 freelancers · 🇨🇴 #1Top 11%
  6. #362Campaign Management3,111 freelancers · 🇨🇴 #2Top 12%
  7. #475Search Engine Marketing3,899 freelancers · 🇨🇴 #4Top 12%
  8. #491Pay Per Click Advertising3,584 freelancers · 🇨🇴 #2Top 14%