Aaron B.

Marketing budgets get wasted when the data behind them is wrong. I fix the data first, then make it useful. I'm the founder of B24 Digital, a Yorkshire-based analytics and search consultancy, and before that I was Web Analytics Manager at Emerald Publishing. Over 15+ years I've designed and implemented tracking environments for B2B, ecommerce and publishing businesses, and built well over 100 Looker Studio (Data Studio) dashboards that turn that tracking into decisions. WHAT I DO - Tag management & conversion tracking: Google Tag Manager implementations built properly. Event and conversion tracking for forms, calls, sign-ups and purchases, deduplicated and consent-aware, feeding GA4, Google Ads, Meta and other ad platforms with the same clean signal. - GA4 implementation & audits: finding why conversion counts, revenue or attribution don't match reality (bot traffic, misfiring triggers, "unknown" sources, double-counted purchases) and putting it right. - Reporting & dashboards: custom Looker Studio dashboards blending GA4, Google Ads, Search Console, Meta, Shopify and non-native sources, designed to your brand and built so your own team can maintain them. HOW I WORK You get direct access to me on every project, not a junior via an account manager. I'll tell you plainly what's broken, what it's costing you in visibility, and what's worth fixing first. I favour setups a business owner can understand and use over enterprise complexity for its own sake. My analytics work sits alongside a digital marketing background, so recommendations are framed around ROI, not just data hygiene. Based in the UK (GMT/BST), working with clients across the UK, Europe and North America.