Areez A.

Brand Identity Designer, 9+ years, 1100+ International projects. Logo design, visual identity, rebranding and brand guidelines for startups, SaaS and established brands. Top Rated, 100% Job Success. Launching a product, building a brand from scratch, or heading into a rebrand? I design brand identity systems that hold together everywhere your brand appears: logo, typography, color, brandbook, and every touchpoint after that. ▌ WHAT I DO › Brand Identity & Logo Design: logo suite, typography, color system, visual identity and brand guidelines / brandbook › Rebranding: updating an existing corporate identity while protecting its brand equity › Startup & SaaS Branding: complete visual identity for tech, AI and SaaS companies, built around product, users and investors › Brand Guidelines & Style Guides: scalable design systems your team can actually use › Brand Rollout: once the identity is locked, I carry it across packaging, website, presentations and motion, so nothing breaks the system ▌ RESULTS › 50+ branding projects delivered on Upwork with top-rated client satisfaction › Brands I designed have raised $1M+ in funding ▌ HOW I WORK Brief & brand strategy: positioning, audience, references Concepts: 2–3 logo directions, you choose one System: typography, color, patterns, applications Guidelines: brandbook and source files (AI, Figma, PDF) ▌ KEY SKILLS Brand Identity Design, Logo Design, Brand Guidelines, Brandbook, Visual Identity, Corporate Identity, Rebranding, Brand Strategy, Brand Naming, Typography Systems, Color Theory, Startup Branding, SaaS Branding, Style Guide Development, Packaging Design, Icon Design, Art Direction ▌ TOOLS Adobe Illustrator, Photoshop, InDesign, After Effects (logo animation), Figma I see branding as a business tool, not decoration. Every system I build is consistent, scalable and made to grow with you. Need the identity carried through to packaging or a website? Send me your brand, niche and deadline. I reply within a few hours.